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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

Opel Insignia, the harbinger of a Buick, rolls out at Geneva

GM's sale of Opel/Vauxhall to French automaker PSA Groupe will take effect later this year, but new models roll out regardless, as Opel debuted its all-new 2018 Insignia flagship (and Buick Regal clone) Tuesday at the Geneva Motor Show. The midsize Insignia, which bears a great resemblance to a Mazda6, will come in Grand Sport and Sports Tourer (that is, a wagon - will Buick offer a wagon?). It is built in Russelsheim, Germany. As part of the GM-PSA deal, the two companies agree that PSA, maker of Peugeot and Citroen, will continue to supply some Holden and Buick models; Opel models form the basis for several of Buick's core products, including the Encore small crossover and Regal sedan. But as the two brands part ways, we may well see Buicks remaining Buick-y, and Opels evolving away from GM parts and designs. Seeking a little clarity on what the sale of Opel means, we asked Buick and were directed to a statement: General Motors announced an historic agreement to sell the company's Opel business to PSA Group. This is a major milestone and one that we believe will improve the business prospects of each company and deliver significant value to shareholders, customers and employees around the world. Buick and Opel have historically cooperated on a number of product programs. Buick products will not be impacted by today's announcement. We will continue to deliver our product plans with excellence and precision. Buick has delivered three consecutive years of record global sales, we are General Motors' second largest international brand, and we have built an excellent reputation for quality and customer service. The new products Buick will announce in 2017 will help us build on this momentum. The new Regal/Insignia is expected to use the same platform as the new Buick LaCrosse, which is also shared by the Chevy Malibu and Impala. They should once again be available with front- or all-wheel drive. With the Opel versions debuting at Geneva, the Buick Regal will possibly follow at the New York auto show in April. The Insignia will start at about $25,500 and has the now-customary roster of high-tech options such as active lane keeping, a heads-up display, 360-degree-vew cameras, a hood designed to increase pedestrian safety and a new Opel OnStar Personal Assistant to help book hotel rooms on the fly or search for parking spots. The car comes with turbocharged four-cylinder engine options, an eight-speed automatic, and it's 400 pounds lighter than its predecessor.

2025 Buick Enclave changes trim names and pricing

Buick loves to fiddle with its trim names. In 2020, the Enclave offered Base, Essence, Premium and Avenir trims. Two years later, the trim steps went Preferred, Essence, Premium and Avenir. Two years later, in 2022, only Essence, Premium, and Avenir remained. And the 2025 Enclave has done another presto change-o, with Essense becoming Preferred, and Premium switching to Sport Touring. And while we knew that, what we didn't know were the prices for these reshuffled trims, which GM Authority sniffed out. MSRPs for the 2025 Enclave after the $1,395 destination charge, and their differences from 2024, are: Preferred: $46,395 ($1,100) Sport Touring: $48,795 (New trim) Avenir:  $59,395 ($500) These are all front-drivers, sending power to the rear wheels adds $2,000 to the price.  The Sport Touring costs $2,490 more than the entry-level Preferred, nearly 40% more than the current option price. Also, since it's a spiffier version of the Preferred, the Sport Touring is $3,800 less than the current middle trim, the 2024 Enclave Premium.     Mechanically, the Enclave gets the same turbocharged 2.5-liter four-cylinder as the Acadia and Traverse as its sole engine option. Output comes to 328 horsepower and 326 pound-feet of torque, sent through an eight-speed automatic. Towing capacity is 5,000 pounds,  All Enclaves except the Avenir get a standard 30-inch instrument and infotainment display, floating center console, adjustable ambient lighting, wireless device charging and a 12-speaker. The range-topper takes the sound system to 16 speakers, adds a panoramic sunroof, front seat ventilation and massage function, rear seat heating, a head-up display, plus adaptive shocks working larger 22-inch wheels. The Sport Touring (ST), as one might expect, adopts black trim, including in the grille, and black 20-inch wheels.  Buick added standard ADAS perks like automatic emergency braking with intersection support, blind-spot monitoring with steering assist, plus lane-keep assist as standard. And Super Cruise will be an option. All told, it's a healthy improvement in features for relatively small price increases.