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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Junkyard Gem: 1973 Buick LeSabre Custom Hardtop Sedan

The steps on Alfred Sloan's "Ladder of Success," in which you'd start your career by buying a Chevrolet and then move up through the GM marques as your wealth increased, stayed rigidly fixed from the 1930s into the late 1960s. By the early 1970s, though, "prestige creep" among The General's divisions had set in, with lower-zoot marques leapfrogging their betters with ballooning price tags and snob appeal; a fully-loaded Chevy Caprice could cost more than an Olds 98, a Pontiac Bonneville could out-snoot a Buick LeSabre, and the LeSabre itself came to threaten mighty Cadillac at the top of the GM pyramid. Here's a fully depreciated '73 LeSabre Custom Hardtop Sedan, once the picture of Malaise Era opulence but now brought down to earth in a San Jose self-service car graveyard. The high-rollingest of all LeSabres in 1973 was the Custom (though shoppers for full-sized 1973 Buicks really wishing to rub the noses of their lessers in their success could opt for the even pricier Centurion or Electra 225), and that's what I found among the Achievas and Cateras of this yard's GM section. Wasps now nest in the rust holes caused by rainwater seeping beneath the padded vinyl roof, but this car once told the world, "I've made it!" It went without saying that your big, comfy Detroit luxury sedan had a big, comfy front bench seat; let those frivolous rakehells in their Rivieras have their bucket seats. Believe it or not, a three-on-the-tree column-shift manual transmission was still standard equipment on the lower-level Buick Century in 1973, but all LeSabre buyers enjoyed two-pedal luxury that year. Some junkyard shopper grabbed the massive 455-cubic-inch (7.5-liter) V8 — rated at 225 horsepower, due to Nixon's stricter emissions standards and the switch from gross to net horsepower ratings — before I got here. I'm guessing this car got driven into the ground by the early 2000s (there's a 2001 calendar inside) and then spent the next couple of decades bleaching in the harsh South Bay sun before arriving here. So good, shoppers bought them sight unseen!

GM recalling nearly 4,000 vehicles over airbag concerns

Four different General Motors vehicles from the 2012 model year are being recalled over a potential airbag issue. The driver's side airbag shorting bar in the 2012 Buick Verano and 2012 Chevrolet Camaro, Cruze and Sonic might make contact with the airbag terminals, even during a crash. If so, the airbag won't deploy when it should, possibly increasing injury to the driver.
The recall is expected to begin on February 13 for the 3,896 units that might be affected. GM will notify owners who can then take their vehicles to dealers to have the airbag coil replaced. A bulletin from the National Highway Traffic Safety Administration below has more info.