1965 Buick Lesabre on 2040-cars

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MotorWeek remembers the nearly forgotten Buick Reatta

The Reatta was Buick's failed experiment to take on European competitors with its own two-seat luxury coupe and convertible. The model only lasted a few years, and US customers didn't see another droptop from the brand until the Cascada. The latest MotorWeek Retro Review takes a look back at the short-lived roadster and remembers it quite fondly. Host John Davis calls the 1990 Reatta droptop "one of the best looking convertibles ever." His sentiment seems a little hyperbolic, but the roadster is definitely an attractive machine by the standards of the time. The smooth front end and pop-up headlights are reminiscent of Japanese sports cars of era, and the profile with the top down is elegant. There are weaknesses, though. The manual roof mechanism appears cumbersome to operate, and the crude digital instruments, which simulate physical dials, make the cabin look too dated. Other than a complaint about over-boosted power steering, MotorWeek enjoys how the Reatta drives, too. Buick's roadster is largely forgotten today, but such glowing praise suggests it deserves to be better remembered. Check out this Retro Review to look back on this interesting experiment from the early '90s. Related Video:

Junkyard Gem: 1986 Buick Riviera

The Buick Riviera personal luxury coupe attained monstrous proportions by the middle 1970s, scaling in at well over 4,500 pounds by 1976. After spending 1977 and 1978 as sibling to the Chevy Caprice, the Riviera then moved to the front-wheel-drive platform used by the Cadillac Eldorado and Oldsmobile Toronado, staying there through the 1985 model year. The Riviera world became a lot more interesting for the 1986 model year, when a smaller and more sophisticated generation hit showrooms with curvier lines and electronic gadgetry straight out of science fiction. Today's Junkyard Gem is one of those cars, found in a self-service boneyard in Phoenix, Arizona. What makes this car such a fascinating bit of automotive history is this dash-mounted touchscreen interface, known as the Graphic Control Center. The 1986 Riviera was the first GM vehicle to get the GCC, which means it was the first production car in history with a factory-installed touchscreen display. This system became available in the Buick Reatta and the Oldsmobile Toronado a few years later.  The GCC used a cathode-ray tube screen sourced from an ATM manufacturer, which ran on 120VAC power and required an inverter and dangerous high-voltage wiring inside the dash. It was used to operate the HVAC, the radio and the trip computer, as well as to display operating and diagnostic information. The system used numerous bulky components in addition to the dash screen; I've extracted a couple of complete sets of GCC components over the years and plan to build them into a junkyard-parts boombox. As it turned out, the senior-citizen-heavy demographic of Buick shoppers didn't feel great enthusiasm for the GCC and there wasn't a huge sales payoff for this revolutionary technology. That didn't stop GM from introducing the first mass-produced cars with head-up displays a couple of years later. The running gear wasn't quite as sophisticated as the GCC. The 1986-1993 Rivieras got old-fashioned 3.8-liter Buick V6s under their hoods; the one in this car was rated at 140 horsepower and 200 pound-feet. If you wanted a manual transmission in your '86 Rivvie, you were out of luck. A four-speed automatic was mandatory equipment. Note the unusual face-loading cassette deck in front of the shifter; the AM/FM radio was a remote-controlled unit living inside the center console. The MSRP for this car was $19,831, or about $55,691 in 2023 dollars.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")