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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Opel readying Adam model with SUV cues

The Opel Adam, the microcar of General Motors' European subsidiary, has seen its sales cool significantly since it first hit the market in the United Kingdom and Europe, but a push is reportedly under way that just might be enough to get the stylish, little car moving again.
Using the Opel Adam Rocks Concept as a template, Opel will ruggedize the Adam, so that it might compete with the growing herd of city cars that sport SUV styling, like the Volkswagen Cross Up and Fiat Panda 4x4, according to a report from Automotive News Europe. Sporting a bumped-up ride height and tougher body work, it's a dedicated soft-roader, but will freshen the Adam's lineup and, hopefully, broaden its customer appeal.
The Adam Rocks, according to IHS Automotive analyst Ian Fletcher, should also make some more coin for GM's struggling European arm. "Automakers are happy to meet demand for SUV and crossovers as the customer pays a premium," Fletcher told ANE. And although the Rocks might have been planned from the start as a production vehicle, the timing, with the Adam's sales slowdown, doesn't seem like a coincidence.

Win the 'ultimate 80s muscle car,' a Buick Grand National GNX

Poll the Autoblog staff about which car is considered the ultimate '80s muscle car, and one of the two answers that'll come up is the Buick Grand National. The other, for those curious, is the Mustang GT 5.0, but that less important right now because Omaze isn't giving away one of those. It is, however, giving away a 1987 Grand National GNX, with an astonishingly low 2,000 original miles, and you can win it here. Win a 1987 Buick Grand National GNX - Enter at Omaze Here are the specs of the GNX, per Omaze: Max Seating: 5 Powertrain: Turbo 3.8 Liter V6 Engine Transmission: 4-speed automatic    Drivetrain: RWD Exterior Color: Black Interior Color: Grey/Black Horsepower: 276 hp Torque: 360 lb-ft Acceleration: 0-60 mph in 4.7 seconds Top Speed: 124 mph Fuel Capacity: 15.1 gal Approximate Retail Value: $185,000 Cash Alt: $138,750 Special features: Only 2,000 original miles; #51 of 547 produced; blacked out exterior; 16-inch cross-weave wheels; wheel arches; torque arm rear suspension  According to Omaze, "no donation or payment is necessary to enter or win this sweepstakes." If you do choose to donate, $10 will get you 20 entries, while $50 will get you 500 entries and $100 will get you 1,200 entries. Donations benefit the ACLU. Per Omaze, “the ACLU is an organization of people who believe in the power of action. Whether in the courts, statehouses, or Congress, they fight to defend the rights that the Constitution guarantees to all of us — regardless of who we are, where we come from, who we love, or what we believe. The ACLU evolved from an organization of lawyers and advocates into a larger coalition of people fighting for whatÂ’s right together — for all of us. The ACLU seeks to be the place where people can come, no matter their political affiliation, to take action. ” If you want this relic of the 80s in your driveway, enter here. The deadline to enter is November 3, 2022, at 11:59 p.m. Pacific. Buick Commerce deals buick grand national