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As GM readies Alexa convenience for vehicles, we ponder its dark side

SEATTLE — On the 30th floor of AmazonÂ’s glass tower, in a room with a breathtaking view of downtown Seattle, thereÂ’s a beautiful bed that nobody sleeps in. ItÂ’s near a kitchen nobody cooks in, a living room couch that no one crashes on, a kitchen table that doesnÂ’t host any family meetings. ItÂ’s AmazonÂ’s Smart Home Lab, a place where every Alexa-enabled gizmo the company or its partners can produce is crammed into the same space, ostensibly for Amazon to test. The company invited us there to show us the companyÂ’s vision for consumer products to leverage AlexaÂ’s voice interaction software before taking us down to a demo of its latest implementation in a Buick Encore GX. In this eerie simulacrum of a fantastic luxury apartment, however, nothing went right the first time. ItÂ’s a challenging environment for Alexa to work correctly, our hosts noted, pointing to the fact that there were six wifi networks available for the devices to connect to. In a normal home, one wifi network controls all the devices, who can theoretically sort out for themselves which one youÂ’re actually trying to activate. In the Smart Home Lab, any unmuted Alexa device thinks itÂ’s in charge. Even so, the connected toaster wouldnÂ’t connect. The Fire TV Cube wouldnÂ’t play a song. Our handlers futzed with everything, muting and unmuting devices, repeating commands, making us feel better about our own struggles with similar technologies. If it doesnÂ’t work right at Amazon HQ, maybe itÂ’s not just us! ItÂ’s telling that down on the faux lawn, in between the gleaming Amazon spheres that host a billionaireÂ’s tropical garden and the Day 1 building that the Smart Home Lab resides in, the BuickÂ’s Alexa implementation doesnÂ’t use a “wake-word” at all. The familiar Push to Talk button on the steering wheel, which normally activates General MotorÂ’s own proprietary voice command system, can be set to default to Alexa when that rolls out to GM vehicles in the first half of 2020 via an over-the-air (OTA) update. Given the reluctance of Alexa to respond to its wake-word in the comfort of AmazonÂ’s own lab, we hoped that this was by design. Drivers are already familiar with Push to Talk, and a physical button is more reliable than the vagaries of contemporary voice recognition – not to mention the privacy and accuracy issues involved with always-on mics. Our experience with the not-ready-for-primetime Mercedes-Benz MBUX system is illustrative.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Junkyard Gem: 1983 Buick LeSabre Estate Station Wagon, Rocky Mountain High Edition

If you live in Colorado and want an affordable chariot to haul you and your snowboarding droogs to the slopes, you could get one of the obvious cheapskate choices, e.g., a Tercel 4WD, a Corolla All-Trac, or an 80s 4WD Subaru wagon. However, if you want to channel the spiritual forefathers of early-1980s punk rock (and you do), you'll need a big, battered, Detroit bomb. This '83 LeSabre, spotted in a Denver self-service wrecking yard, is such a car. As you can see in 1984's Suburbia, you're pretty much halfway to being a member of The Vandals when you drive a couple of tons of once-luxurious Detroit Iron. 1983 was the final year of the Malaise Era, and so you didn't get much power from the V8s back then. The standard engine for the LeSabre that year was an Olds 307 generating a mere 140 horsepower. The only way to get a burnout out of this setup was to pour a case of Lucky Lager over the right rear tire, then neutral-drop the transmission while floating the valves. Chrysler and Nissan dominated the Whorehouse Red car interiors during the 1980s, but GM made a respectable showing with this scratchy, velour-influenced stuff. When you know you're a car's last owner, nothing holds you back from decorating it to suit your tastes. Ron Paul, the Snowboarders + Skiers For Christ, and many other icons of Buick-driving snow enthusiasts are represented upon the ample flanks of this wagon. How many miles are on it? With a five-digit odometer, there's no telling. The Colorado sun is rough on interiors, but this car may have spent its first couple of decades parking in a garage, or maybe it came from cloudy Oregon. Advertising for this generation of LeSabre emphasized fuel economy, which may have been a less-than-convincing approach. Related Video: