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Buick Enspire spied for the first time, loses concept's electric powertrain

About a year ago, Buick showed a high-performance electric crossover with wide, aggressive, curvy lines that was called the Buick Enspire. Now we have our first look at the production version. While it does seem to be styled like the crossover, it also seems to have lost its electric powertrain in favor of internal combustion. At the front of the crossover, we can clearly see it has the skinny, scowling headlights of the concept sitting high on the front fascia and flush with the hood. The main grille looks like it may be smaller, but it could also just be that the actual open section of the grille doesn't fill up the grille area of the fascia. In profile, the crossover has an attractive long nose, low roof and rising belt line. The rear shows the most change, as the rear pillars are much thicker, and the taillights don't appear to span the full width of the crossover. It's in the rear that we can also see the evidence that the Buick Enspire will actually be gasoline powered. Looking very closely under the rear bumper cover, we can see two exhaust tips turned to face the ground. Based on the size of the crossover, and the fact a Cadillac XT4 was being driven along with the prototype, the Enspire is probably using the XT4's platform, as well as its mechanical bits. That means it probably has a turbocharged 2.0-liter four-cylinder making 237 horsepower and 258 pound-feet of torque. Power will also probably go through a nine-speed automatic to either the front wheels or all four. This prototype looks to be pretty far along, so we'll probably see the production version in about a year. Considering the Enspire's size and likely powertrain, it may even replace the similar Buick Envision. And since the Envision is Buick's worst selling crossover (unless you count the Regal TourX as one), it would be ripe for replacement.

2018 Buick Enclave First Drive Review | Fortress of quietude

ATLANTA, Ga. — The 2018 Enclave is part of Buick's effort to reinvigorate its brand, positioning itself as a maker of "attainable luxury" vehicles. That means a total redesign, a number of safety and technology upgrades, and the introduction of the Avenir sub-brand (think of that last one as sort of the Denali of Buick). It also means more space and more luxury. With this in mind, we traveled to Atlanta to get to know the new Enclave, both in the city and on a long drive through the Blue Ridge Mountains into North Carolina. Our first impressions of the new Enclave came not from the driver's seat, but from a captain's chair in the second row (which is the traditional seating arrangement for a true captain, of course). We were riding from the Atlanta airport to a studio to learn more about the vehicle. That very first impression was, "Wow, this interior is really nice." The leather upon which we sat was soft, smooth to the touch, and interesting in its shapeliness. Looking around the cabin, we saw a lot of gentle curves and thoughtful accents that made the inside of the Enclave feel downright premium. It was a fresh and airy sense of taste though, and definitely not the seasoned wood-and-whiskey stodginess one might expect from the Buick name. Our second impression: "Boy, it's quiet in here." Heading toward downtown Atlanta on the freeway, we were unable to pick up wind noise, and only just a smidge of road noise as the Enclave trundled over the occasional rough patch of pavement. This is, of course, completely intentional on the part of Buick. The windshield and front windows use acoustic glass. The doors are triple sealed for a tighter, quieter fit when closed. Buick has insulated the Enclave with more sound deadening and included active noise cancellation. "Our goal is to make it as social as possible," said Dean Perelli, chief engineer for the Enclave. And social it is. It is easy to carry on conversation across the Enclave's three roomy rows. When we got out of the Enclave, we had a chance to take it in from the outside. It features attractive, wing-like lighting front and rear. The front signature lighting uses technology called "Evonik Acrylite," (a mouthful, even for the engineers) which is a polycarbonate material arranged in a dazzling, faceted and delicate array. The paint finishes we saw were attractive, with depth.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")