2008 Buick Enclave Cxl on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2024 Buick Envista First Drive Review: Budget belle

ANN ARBOR, Mich. — Want an affordable small crossover that looks and feels good, might even impress your passengers, and wonÂ’t make your eyes go cross while configuring one online? BuickÂ’s got a new one for you, and itÂ’s pretty slick. The 2024 Buick Envista starts below $25,000, and in a world of rampant inflation, it actually lives up to what you thought that much money could get you a few years ago. You should be pleasantly surprised with what you get — just donÂ’t ask for all-wheel drive or an engine upgrade. To these eyes, the Envista looks good from all angles. While the refresh of the Buick Encore GX for the 2024 model year was the first production vehicle to use design elements inspired by the Buick Wildcat EV concept, the Envista marks the “first complete expression” of that new design language, as Buick design boss Bob Boniface put it. No, itÂ’s not a two-door coupe like the Wildcat, and it still doesnÂ’t have the WildcatÂ’s electric powertrain, but those looks translate even better to a new vehicle designed from the ground up. It has the pointy nose, the high, wing-like headlights and the new tri-shield Buick logo that also made its way onto the Encore. But the Envista has a swept-back profile, with the roofline giving way to a toned-down example of rear shoulders flaring out over the wheels. The nicely tucked rear end is home to lighting that better matches the units up front. ItÂ’s lower and sleeker than the Encore, putting itself more visually at the car end of the crossover spectrum, while the GX leans more toward SUV. And youÂ’ll get a more carlike drive from the Envista, too. ThereÂ’s only one powertrain: a turbocharged 1.2-liter three-cylinder powering the front wheels. ThereÂ’s no AWD option here, and no four-cylinder. Not even a 1.3-liter upgrade like in the Encore GX. There is a traditional automatic transmission with only six forward gears, and no dreaded CVT in sight. ThereÂ’s very little you could do on the order sheet to change the way the Envista drives — pick a version with the upgraded rear suspension that Buick claims provides a more superior ride (a Watts link for those who care) or change up the wheel size, maybe — but certainly not in terms of what drives the wheels. You get 137 horsepower and 162 pound-feet of torque in the Envista, figures that are awfully low these days, but that we also found perfectly suited to this mission.

Buick, Lexus top J.D. Power survey, as vehicle service improves overall

Buick and Lexus returned to their customary place atop J.D. Power's scorecard of satisfaction with dealership service departments. In the Customer Service Index Study, out Thursday, Buick scored 860 on a 1,000-point scale for mass-market brands and has topped this ranking in three of the past four years. Lexus topped the list of luxury brands with a score of 874. Fiat and Land Rover were the bottom-dwellers in the two categories. Buick and Lexus also ranked highly in the research company's overall Vehicle Dependability Study rankings out recently. The customer experience at car dealerships has improved steadily, with the overall industry score rising in seven of the past eight years. And one statistic is particularly remarkable: 94 percent of customers say their car was fixed right the first time. The dominant area of difficulty in repairs seems to be infotainment systems. Only 80 percent of respondents said their stereo was fixed right the first time. And in last month's Vehicle Dependability Study, J.D. Power reported that infotainment systems were the most commonly reported vehicle issue, accounting for 22 percent of all problems reported, up 2 percent from the previous year. J.D. Power surveyed 70,000 customers for the Customer Service Index Study. For the Vehicle Dependability Study, it surveyed 35,186 first owners of 2014 model-year vehicles after three years of ownership. Below are charts for both the current study and the complementary overall brand dependability survey. Related video: