1974 Buick Gran Sport on 2040-cars

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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

GM sweetens military discount for Buick, Chevy and GMC

American servicemen and women interested in a new vehicle from Chevrolet, Buick or GMC now have a bit more incentive to head down to their local dealer, as General Motors has announced plans to improve its military discount program.
The new GM Military Discount Program offers eligible consumers a new Chevy, Buick or GMC at invoice pricing, which in some cases can take very large chunks out of a car's retail price. When factored in with other incentives, most of which are available with the Military Discount, the bargains are thick on the ground for members of the US armed forces.
GM's Retail Sales and Marketing Support general manager, Chuck Thomson, said, "GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." The program is open to all active duty and reserve members in the Army, Navy, Marines, Air Force, National Guard and Coast Guard, as well as veterans that have been out of the service for less than a year. Military retirees and their spouses are also eligible for the discount.

Junkyard Gem: 1985 Buick Skyhawk Custom Coupe

General Motors began building cars on the compact J Platform in 1981, and J-based machinery stayed in production all the way through the 2005 Chevrolet Cavalier and Pontiac Sunfire. The best-known of the J-cars in North America was always the Cavalier, but The General's Pontiac, Oldsmobile, Buick and even Cadillac divisions each sold their own Js here. The Buick version was the Skyhawk, built for the 1982 through 1989 model years. Here's a sporty '85 Skyhawk coupe, found in a Northern California boneyard recently. The Custom trim level was the cheapest version of the Skyhawk in 1985, and the two door was the most affordable configuration (midgrade Skyhawks were Limiteds and the T-Type was at the top of the Skyhawk pyramid that year). The MSRP on this car started at $7,512 (about $21,220 in inflation-adjusted 2022 dollars), making it the least expensive new Buick offered for sale in the United States in 1985. The Skyhawk name had been used on the Buick version of the Chevrolet Monza during the 1970s. The Chevrolet-badged sibling of this car was much cheaper, with the list price of the base '85 Cavalier coupe set at $6,872 (around $19,410 today). There were cheaper new Chevrolets that year, of course; a new Chevette cost just $5,470, while the Isuzu-built Spectrum was $6,295 and the Suzuki-built Sprint a skinflinty $5,151. The base engine in the Custom and Limited was this 2.0-liter SOHC straight-four rated at 86 horsepower. A turbocharged 1.8-liter version with 150 horses was available for an extra 800 bucks ($2,260 now). A four-on-the-floor manual transmission was standard equipment in the 1985 Skyhawk, but the buyers of most of these cars insisted on automatics. The price for this one was $425 ($1,200 today). A five-speed manual cost just $75 ($210). Velour-ish upholstery in Bordello Red (Buick didn't use that name) was all the rage during the 1980s and well into the 1990s. This car's interior looks pretty nice, considering where it's parked. Community Buick GMC in Iowa is still in business today. The five-digit odometer means we can't know how many miles were on this car at the end. I brought a Chicago-made 1950s Pho-Tak Foldex 30 film camera with me to the junkyard that day, as one does, and I photographed the Skyhawk on Kodak Portra 160 film. The irritatingly perky Skyhawk owners in this TV commercial appear to be about one-third the age of typical mid-1980s Buick shoppers.