1977 Buick Special on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM applies to trademark Buick's Electra name in Canada

At Auto China 2020 in Beijing, Buick revealed an Electra concept with a design language called Potential Energy created by one of GM's Shanghai-based design studios. A press release about the concept said the "all-electric crossover offers a sneak peek at Buick’s vision for a new intelligent electric future." It's possible that the "intelligent electric future" could include the Electra name, as the Rivian Owners Forum discovered Buick applied to trademark that model name in Canada on December 20. Buick isn't new to the name, having put it on a luxury sedan it produced from 1959 to 1990. What better way to resurrect history with electricity using the name Electra and a design language called Potential Energy? As the Rivian forum also noted, Buick snuck a concept car into General Motors' promotional video for the Ultifi software platform that will connect owners' digital lives across vehicles and locations. For less than two seconds at the end of the vid, a seriously chic fastback sedan speeds through a digital landscape, a Buick tri-shield logo set into what looks like an active rear spoiler. We don't see Buick building this car, but we'd love it if Buick did. What we imagine more likely is a more production-possible evolution of the Electra concept shown in Beijing last year that had Ultium batteries powering two electric motors that shared a combined 583 horsepower among both axles. The sprint to 60 miles per hour was said to take 4.3 seconds, range estimated at about 410 miles. The dihedral doors enclosed a buttonless cockpit with a rectangular, retracting steering wheel, huge curved screen, eConnect software, and an AI-powered assistant for feature control. There was also a skateboard tucked into the rear bumper for last-mile travel to the destination or the half-pipe. We expect Buick to launch at least one crossover in 2024, and another in 2025. One of them will likely compete with the Ford Mustang Mach-E and the production version of the Chrysler Airflow concept. Related video:

Junkyard Gem: 1962 Buick LeSabre 2-Door Sport Coupe

American car shoppers looking for a full-sized hardtop coupe in 1962 couldn't go wrong with the offerings from The General. Chevrolet would sell you a snazzy new Bel Air sport coupe for just $2,561 (about $23,800 today), but those Joneses next door wouldn't have felt properly shamed if you put a new proletariat-grade Chevy in your driveway. No, to really stand tall during the era of Alfred Sloan's Ladder of Success, you had to go higher up on the GM food chain. For the B-platform full-sized cars of 1962, that meant the Pontiac Catalina/Bonneville beat the Chevy, the Oldsmobile 88 was the next step up the ladder, and at the very top was the Buick: the hot-rod Invicta and its swanky LeSabre sibling. To go beyond that, you had to move up to a C-platform Buick Electra or Cadillac. Today's Junkyard Gem is a once-luxurious '62 LeSabre, now much-faded in a northeastern Colorado boneyard. The reason GM shoppers got so bent out of shape about the "Chevymobile" episodes of the late 1970s, in which some GM cars received engines made by "lesser" GM divisions, was that each division had its own family of V8 engines during the 1950s and 1960s and they weren't supposed to be mingled. The '62 LeSabre got a 401-cubic-inch (6.5-liter) Nailhead engine (so called because the valves were unusually small), rated at 265, 280, or 325 (depending on what kind of compression ratio and carburetion you wanted). That's not crazy horses for a big-displacement, two-ton luxury coupe of its era, but the small valves allowed for combustion chambers optimized for one thing: low-rpm torque. This 401 has the two-barrel carburetor, so it made either 412 or 425 pound-feet of torque. That's just a bit less than the mighty Cadillac's engine that year, and definitely sufficient to get this car moving very quickly. You had to pay a fat premium on the Chevrolet, Pontiac, and Oldsmobile B-bodies to get an automatic transmission (a three-speed column-shift manual was base equipment in those cars), but a Turbine-Drive (formerly known as the Dyna-Flow) automatic was standard issue on the 1962 LeSabre. This was an interesting transmission design that traced its origins back to the 1942 M18 Hellcat Tank Destroyer and used torque-converter multiplication to provide a CVT-like experience with no perceptible shifts (the driver could select a separate low gearset manually, so the shifter looks just like the one on the true two-speed Powerglide transmission).