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Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir

2022 Buick Enclave Avenir Interior Review: What’s in an Avenir?

The second-generation Buick Enclave launched for the 2018 model year, and was updated for 2022. The Avenir is the highest and most expensive trim of the 2022 Buick Enclave. At $56,295 (including the $1,195 destination charge), it is $12,300 more than the base Essence trim, and $5,300 more than the Premium trim. Adding all-wheel drive increases that price to $58,495. While still not our favorite three-row luxury pick, we can’t help but appreciate the design, comfort and space of the 2022 Buick Enclave Avenir. Regardless of trim level, the Enclave comes standard with front-wheel drive, offering all-wheel drive as an option. Each Enclave has a 3.6-liter V6 paired with a nine-speed automatic transmission. Despite the AvenirÂ’s 4,469-pound curb weight, which outdoes those of the Premium and Essence trims by 71 and 110 pounds, respectively, it shares the same fuel economy ratings: 21-miles-per-gallon combined (18 city, 26 highway) for FWD, and 20 combined (17 city, 25 highway) for AWD. So, what does the Avenir include? There are a few features standard on the Avenir that are also standard on the Premium trim. These include a Bose 10-speaker premium audio system, head-up display, navigation, surround-view parking camera, rear camera washer, rear pedestrian alert, four-way power lumbar adjustments for the driver and front passenger, ventilated front seats, power steering column, driver memory settings , heated second-row outboard seats, power 60/40 split-folding third row, an 8-inch digital display between the gauges and power-folding side-mirrors with auto-dimming driverÂ’s side. Some features come standard on Avenir that are options on other trims. Inside, the Avenir gets a standard power sunroof with fixed rear skylight. Adaptive cruise control comes standard, as does enhanced automatic emergency braking. It also has a 120-volt outlet on the rear of the center console. But the Avenir has some exclusive features that make it stand out from the rest. It has nicer trim and quilted leather upholstery that help make it feel considerably more upscale than the rest of the lineup. The Avenir is the only trim with rain-sensing windshield wipers, and embroidery for the first-row floor mats (an indispensable feature, we know). It gets standard 20-inch aluminum wheels with Avenir Pearl Nickel finish. Twenty-inch wheels are available as an option on the other trims, but those are limited to polished aluminum or chrome finishes. It also has its own unique mesh grille.

Buick will go sedan-free by killing the Regal after 2020

Pour one out for the Buick Regal. Citing a growing lack of demand, the firm announced it will deep-six its last remaining sedan and its only station wagon after the 2020 model year. Buick spokesman Stuart Fowle told Motor Authority that buyers clearly prefer crossovers and SUVs; so far, nearly 90 percent of the company's 2019 sales have come from high-riding models. In other words, the company's decision to send the Regal to the pantheon of automotive history is business, not personal. "Buick continues to be ahead of the consumer shift towards SUVs," Fowle explained. Autoblog confirmed the decision applies to the sedan, which is available in a sporty GS configuration (pictured) that we praised as "the coolest car Buick has made in years," and the TourX wagon, which attracted Buick's wealthiest buyers and sold far better than the company expected. Its retirement underlines the colossal difficulty of selling a wagon that's not a Subaru Outback in America. View 46 Photos Buick didn't loudly announce its exit from the passenger car market, but it's beating Ford to the punch. The last Cascada rolled off the assembly line earlier in 2019, and the bigger Lacrosse is one of six cars whose retirement was announced by General Motors in 2018. Neither will be replaced, and the odds of seeing another Regal are extremely low. The company's message is clear: Buyers want crossovers and SUVs, so that's what they'll get. As a bonus, axing the Regal will finally allow Buick to end its reliance on former sister company Opel, which General Motors sold to Paris-based Peugeot in 2017. It developed the Regal, and manufactures it in a factory located next to Opel headquarters in Russelsheim, Germany. The Regal will live on elsewhere in the world. Buick will continue to sell it in the Chinese market because motorists there still buy sedans, and Opel/Vauxhall will keep offering its version of the car (called the Insignia) across Europe. The model recently received minor updates inside and out to remain fresh, but it competes in a segment that's free-falling and its days are likely numbered.