1972 Buick Riviera on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

1987 Buick Grand National was made to be Kevin Hart's 'Dark Knight'

The Meguiar's booth at the SEMA show isn't the only place comedian and actor Kevin Hart is combining cars and cinema, his "Michael Myers" 1969 Plymouth Road Runner brooding in the car care products pen, while his SpeedKore "Hellraiser" 1970 Dodge Charger also menaces. Hart bought a 1987 Buick GNX last year and put it on Instagram with the caption, "Sundays are perfect for old school drives…. If you know you know." Looks like old G-Bodies are perfect for restomod builds, too, which we all already knew, but this car isn't the GNX that featured on social media. This is the 1987 Buick Grand National, one step below the GNX and half the price at the time. It's nicknamed "Dark Knight" and it's one of the stars of the Magnaflow exhaust booth at SEMA. Going back to work with regular collaborators Dave Salvaggio of Salvaggio Design and Sean Smith, of course there's a lot involved in the overhaul. Still, we appreciate how the team stayed true to the ethos of the Grand National in ways that made the build more complicated than it already was. Take the engine. The original came with a 3.8-liter V6 wearing a single turbocharger to register an official output of 245 horsepower and 355 pound-feet of torque compared to the GNX's 276 hp and 320 lb-ft. Instead of swapping it for a V8, it's been replaced with the 3.6-liter twin-turbo V6 from the Cadillac CT4-V Blackwing. And instead of leaving both turbos on, the engine junkies plumbed a single turbo in a layout recalling the 1987 engine even as it cleans up the original Chutes 'n' Ladders mess of tubes. We didn't get an output rating for the setup. The Cadillac's twin-turbo mill makes 472 hp and 445 lb-ft. in the CT4-V Blackwing. We would bet Dark Knight's engine's pretty close to that with the single large turbo at the prow, plenty of juice for a car weighing 3,545 pounds. Exterior upgrades include a custom front fascia with a carbon fiber hood and splitter. The interior shows the same tasteful restraint, polished design and nicer materials draped over the stock 1980s layout. That shifter controls GM's 8L90 eight-speed automatic instead of the original four-speed auto.  Elsewhere, Salvaggio did the same here as with the Michael Myers Road Runner, creating a custom frame to increase rigidity and get the car closer to the ground on its 19-inch HRE wheels in the Buick's original weave look.

Junkyard Gem: 1993 Buick Roadmaster Sedan

In 1931, GM's Buick Division introduced an eight-cylinder engine in its stolid rear-wheel-drive sedan models, and Americans could buy big, comfortable Buick four-doors with straight-eights and — starting in the 1954 model year — V8s driving the rear wheels for more than a half-century after that. Then, the last rear-wheel-drive LeSabre left the assembly line in 1985, and it seemed that an era had ended forever. But wait! For the 1992 model year, Buick revived the Roadmaster name and applied it to an old-timey giant sedan with a V8 engine sending power to the proper wheels. Production of the Roadmaster sedan continued through 1996, and I've found one of those throwback Buicks in a Denver self-service car graveyard. Yes, in an America full of front-wheel-drive cars contaminated by European or — even worse — Japanese influences, The General brought back the spirit of the 1931 Buick sedan. Sure, it was really a near-identical twin to the "whale-body" Chevy Caprice, complete with Chevrolet small-block V8 engine, but that didn't matter. This was the kind of Buick that our prosperous great-grandparents bought in 1932 and 1948 and 1957. And the appeal of the great big eight-cylinder Buick sedan wasn't just limited to the United States. When the film adaptation of the great Marguerite Duras novel, L'Amant, was made, only a 1932 Buick 90 sedan would have made sense for the wheels of the wealthy Saigon heir. A big reason Buick is such an important brand in China right now is the legacy left by the memorable Buick machinery that owned the roads of 1930s China. These days, most of the 1992-1996 Roadmasters you'll see will be the station wagons, but we mustn't forget the sedans. Looking at the interior of this car is like a flashback to the 1960s, when stately Buick sedans had squishy seats you'd just disappear into when you climbed in. Cool-sounding names for ordinary features had gone out of style decades earlier, but not for the Roadmaster! Dynaride was a rear suspension that used air shocks and a compressor to keep the ride height level regardless of load. The last model year for a genuine Buick V8 engine was 1980, though you could make the case that the Rover V8 (made until 2006) was really a Buick all along. The engine in this car is pure Chevrolet: a 5.7-liter small-block V8 rated at 180 horsepower. Buick was a big Olympics sponsor at this time, while Oldsmobile handled golf. Still, the Buick-buying demographic of 1993 tended to approve of golf.