1963 Buick Riviera on 2040-cars

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Buick to use Velite name for its Cascada?

Ever since Opel brought out the Cascada convertible last year, rumors have been flying that Buick would offer it Stateside – much like it does with the Insignia-based Regal and the Astra-based Verano. And now we might have our best clue yet as to what Buick might call it. According to GM Authority, General Motors has filed to use the name Velite on a new model. The name first appeared on a convertible concept unveiled over a decade ago at the 2004 New York Auto Show (pictured above), but GM reportedly opened an application to trademark the nameplate for production in 2011, seeking extensions on its application every six months since. Of course the fact that it's applied for its fifth extension (of a permissible six) doesn't necessarily mean that GM will ultimately bring the cabriolet to US showrooms, or that it will use the Velite name if it does, but the fact that GM is keeping the name alive could be a good sign. The market for relaxed four-seat convertibles has been shrinking, leaving it up to drop-top muscle cars like the Chevy Camaro and Ford Mustang. But with entries like the Toyota Camry Solara, Volkswagen Eos and Chrysler 200 Convertible having dropped off the market, the Buick Velite (or Cascada, or whatever it's ultimately called) could have the sedate cabriolet segment all to itself – even if (or especially if) Lexus dealers aren't interested in touching it.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick Enclave spy photos reveal curvy, minimal interior

We got a pretty good look at the next-generation Buick Enclave last month via some spy photos, and this month we get a peek inside. While the exterior takes after the Wildcat concept, the interior follows in the path set by the recently redesigned and launched Encore GX and Envista. The focal point of the new Enclave's interior is the curved screen panel encompassing both the instrumentation and the infotainment. It has the rounded, inverted trapezoid look of the little Buicks, but from the gap in the screen covers, it looks like the screens will fill up the housing much better on those base crossovers. Just below the infotainment side of the screen array is a minimalist set of climate control buttons (piano key style) and a pair of air vents. It's difficult to tell much else of the dash due to the coverings. Based on the little Buicks, the screen probably sits on a small alcove with the rest of the dash being smoother and wrapping around behind the screen. The steering wheel isn't shared with the smaller Buicks, nor does it appear to be that similar to what we've seen in either the new Chevy Traverse or the GMC Acadia. It has a sleek, simple three-spoke design with a small circular center horn and airbag section. We also noticed the black plastic strip at the top of the wheel that likely houses the lighting and infrared sensors that go along with GM's Super Cruise hands-free highway driving assist. We're expecting the Enclave to be revealed soon, possibly early next year, with deliveries coming soon after. This is because this prototype looks pretty much production-ready, and we've already seen its cousins from Chevy and GMC. It will likely get the same turbocharged 2.5-liter four-cylinder making 328 horsepower and 326 pound-feet of torque with an eight-speed automatic and either front- or all-wheel drive. Related video: