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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2024 Buick Envision reportedly delayed, stripped of Super Cruise

It appears the Chevrolet Traverse isn't the only GM product trying to climb out of production hell. Remember, Chevy had to delay the start of production for the all-new third-generation 2024 Traverse, leading to the second-gen 2023 model carrying over for a brief spell as the Traverse Limited until the all-new SUV comes off the line in real numbers. According to GM Authority, Buick is in similar straits with the 2024 Envision. The automaker showcased a range of subtle cosmetic updates and some tech enhancements for the SUV over the summer, providing enough detail to be a little more than a tease, a little less than a debut. At that time, the 2024 Envision was meant to be on sale before the end of this year. Now GMA says the market launch for the 2024 Envision has been pushed back to late 2024 for as-yet-unknown reasons. This timeline marks the third delay. Just one month after the June reveal online, GMA wrote that the original October date for the start of production had been moved to December 11. Dealers began submitting orders at the end of September in anticipation of October production. Sometime after the October deadline passed, a November update claimed production would commence in the first quarter of 2024. We imagine the late 2024 date could move again, perhaps forward; that's a year out, it's possible GM gets good news before then. What's more, GMA also reports the 2024 Envision won't come with Super Cruise. This was going to be the first Buick with GM's hands-off driving feature, but again, for undisclosed reasons, plans have changed.  What we're pretty sure we can expect whenever the refreshed Envision arrives is a new front end with a bigger grille positioned lower on the front fascia, bright trim, and the new Buick emblem on the hood. The headlights are now integrated into the bumper, LED daytime running lights replace the outgoing Envision's headlights. The revamped look brings the Envision in line with other recent additions to the Buick range, like the Encore. Because Buick released a single photo for the summer reveal, we still have no idea what the Envision's back end and interior look like. The change in plans could mean a reworked trim lineup for the holdover. According to early figures from Autodata, the 2024 Envision will only come in three all-wheel-drive trims, Preferred, Sport Touring, and Avenir. This change would eliminate all the front-wheel-drive trims available in 2023 across the Preferred, Essence, and Avenir trims.

Buick Cascada dies the death everyone expected

Four months ago, the Grim Reaper came for the Opel Cascada. Groupe PSA, which bought Opel from General Motors in 2017, announced the two-door convertible would be phased out. On sale here since 2016 as the Buick Cascada, GM told us it had nothing to say about PSA's announcement. On Friday, the U.S. automaker spoke up, telling Automotive News the droptop "has reached the end of its originally-planned lifecycle and 2019 will be the last model year offered. Dealers have been notified and many will have stock through the rest of this year." Buick paid big money to advertise its first convertible since the 1991 Reatta. Buick threw money at Super Bowls ads and a gaggle of celebrities two years in a row. And when sales began in 2016, Buick enlisted The Unbreakable Kimmy Schmidt star Ellie Kemper for a series of television and online spots. U.S. dealers have been instructed to file final orders this month, and production will continue at the factory in Poland until this summer. Yet the fact we're in February and dealers are predicted to have stock for the next ten months says everything necessary about the state of play. The brand sold roughly 17,000 units in three years, and both 2017 and 2018 saw sales declines of more than 25 percent. Buick didn't expect huge sales from the import, though, and the Cascada earned conquest buyers. A spokesman said, "The Cascada has played its role in the portfolio perfectly, outselling many other premium convertibles while bringing in [6 of every 10] buyers from outside GM." Last we heard, the LaCrosse ceases production next month. Unless the situation changes before the end of the year, Buick will have only the Regal on its passenger car books come 2020. GM will only have two convertibles in its portfolio worldwide, the Chevrolet Camaro and Corvette. Related Video: