2008 Buick Rainier Cxl Sport Utility Black on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Junkyard Gem: 1956 Buick Special 4-Door Sedan

Buick was flying high in the middle 1950s, with an all-time sales record of nearly 800,000 cars sold for the 1955 model year alone. Buick stood proud in third place for new-car sales in the United States for 1955 and 1956, behind only Chevrolet and Ford. At this time, both Oldsmobile and Buick built cars on the GM B Platform, with the Buick being the swankier and more prestigious of the two. Here's one of those Buicks, found in a Denver self-service boneyard recently. The list price of this car was $2,416, or about $27,505 in 2023 dollars. Located one step down on the GM Ladder of Success, the 1956 Olds 88 sedan started at $2,226 ($25,342 now). The Oldsmobile had a 324-cubic-inch (5.3-liter) Rocket V8 rated at 230 horsepower, which was serious stuff for 1956. This 322-cubic-inch Buick Nailhead V8 made ten fewer horses for 1956, but it would be bored and stroked out to 364 cubes for 1957 (and was all about land-yacht torque, in any case). A three-on-the-tree manual transmission was standard equipment on the 1956 Buick Special, but this one has the $204 Dynaflow automatic transmission ($2,332 in today's money). The Dynaflow usually gets called a two-speed, but it drove like more of a very inefficient (yet smooth) CVT that had two manually-selected ranges. This car spent too many decades outdoors to have any chance of a restoration. As often happens with cars stored in fields in rural Colorado, someone used this Buick for target practice. The bullet holes look like little VentiPorts. Does the '56 Buick go? Va-va-va-voom!

Buick Regal, Hyundai Sonata

Toyota is ramping up production of an all-new 2018 Camry and spending over $1 billion – with a "b" – at its Georgetown, Ky., plant. That investment speaks to the popularity of midsize sedans, despite sales inroads made by crossovers. While Accord and Camry are givens in the segment, less attention is paid to Buick's Regal and Hyundai's Sonata. And if shopping for a midsize sedan with a $30,000 budget, you should pay attention. Both offer a compelling combination of attributes and can be well equipped for that price point. Finally, both are due for either a major redesign (Regal) or aggressive freshening (Sonata) in the 2018 model year. Both Buick and Hyundai will be offering incentives 2017s, but Hyundai's program is more aggressive, with up to $6,000 in savings (as this is written). BUICK REGAL: For those seeking exclusivity at well below an "exclusive" price, there is the Regal. Designed by GM's Opel as the Insignia, the version sold stateside keeps most of its Eurocentric nature. It doesn't pretend to be an Audi or BMW, but it provides something more German than Volkswagen's Germany-by-way-of-Tennessee Passat. A Regal, in all-wheel-drive 'Regal' trim, supplies you with a turbocharged 2.0 liter and 6-speed automatic transmission. Its 259 horsepower and 295 pound-feet of torque propel the 3,600-pound Regal with authority and respectable efficiency. Despite its relatively low curb weight, the Regal feels substantial, with a heavy feel behind the wheel and a quiet authority going down the road. Inside, you'll find an interesting mix of Old World and New Detroit, with informative gauges, a center stack that dominates the instrument panel, supportive buckets up front and a reasonably spacious rear seat. The Regal's interior volume is respectable (97 cubic feet inside, while the trunk has 14 cubic feet), but this remains a better environment for young families or empty nesters. Those with a lot of kids or stuff should shop Buick's about-to-be-redesigned Enclave or midsize Envision. For the 2017 model year, Apple CarPlay and Android Auto have been added. The Driver Confidence 1 package (optional) includes Forward Collision Alert, Lane Departure Warning, Lane Change Alert, Side Blind Zone Alert, Rear Cross-Traffic Alert, Following Distance Indicator and memory seats. Driver Confidence 2 has Collision Preparation with Collision Mitigation Braking and Full Speed Range Adaptive Cruise Control. It's all good stuff.