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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Buick Verano offered with six-speed manual after all

Good news, boys and girls (well, at least those of you who still like shifting for yourselves). Buick got in touch with us to correct some information that it had mistakenly announced; namely, that the 2015 Verano will lose its optional six-speed manual transmission. Apparently, that announcement was incorrect, and the compact sedan will indeed continue to offer a manual option for 2015, despite what we're certain is a low take rate. Additionally, the Desert Dusk Metallic paint that was said to come as part of an Appearance Package is no longer part of the deal. With that out of the way, we now return you to your regularly scheduled automotive-obsessive broadcast...

Buick Verano to go turbo-only for 2014?

If VIN tags recently posted online prove accurate, the 2014 Buick Verano may be getting a new base engine. Presently the Verano makes use of GM's 2.4-liter Ecotec four-cylinder engine in non-turbo trim; 2014 documentation appears to indicate that GM's entry-level luxury compact will instead feature a 1.6-liter turbocharged mill.
If this is the same engine seen in Europe, GM Inside News suggests it may offer 192 horsepower and 170 pound-feet of torque - useful improvements over the larger naturally aspirated mill's 180 hp and 171 lb-ft. More importantly, the downsized engine would likely improve on the Verano's current fuel mileage estimates of 21 city and 31 highway.
We like the Verano in both of its current iterations, but the 1.6 turbo engine sounds like a worthwhile upgrade if this reports turns out to be true. Plus, if more performance is your bag, baby, there's always the Verano's optional 2.0 turbo engine with an impressive 250 horsepower and 260 lb-ft from just 2.0 liters of displacement.