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Buick trademarks several variants of Electra name

The Buick Electra was a sometimes-handsome full-size car that sold for decades, but its time came to an end in the early 1990s as the automaker moved toward smaller, more fuel-efficient vehicles. That will soon change, as Buick and parent company General Motors recently filed for a series of trademarks for the name. Motor Authority reported that GM filed trademark names ranging from Electra E1 to E9. Though Buick unveiled the Wildcat EV concept earlier this year, it is GM’s only brand without a publicly announced electric vehicle. It has said that an Electra EV would be coming to the U.S. but has not confirmed when itÂ’ll arrive or what it will look like when it does. The automaker says its first EV will come in 2024 and notes that it will offer an all-electric lineup in the U.S. and Canada by 2030, though, so itÂ’s only a matter of time. General Motors already trademarked the Electra GS name last month, which could indicate a high-performance variant in the model line. ItÂ’s unclear if Buick will stick to the Electra formula and make a sleek electric car or if it will use the name on a line of electric crossovers, following the rest of its vehicle catalog. GM Authority spotted an electric crossover testing in China in late October, which could be our first look at the automakerÂ’s newest EV.   The Electra will likely ride on GMÂ’s Ultium platform, whatever the form. The architecture underpins the GMC Hummer EV and will carry the upcoming crop of electric SUVs and trucks from Chevrolet and GMC. Related video:

Buick Envision to go on sale in third quarter of 2015

Following an earlier concept and successive teasers, Buick revealed the new Envision crossover a little over a month ago. The thing is, it was launched in China, for China. The question, then, is whether it will make the jump to the North American market. And the answer is: quite possibly.
According to division sales chief Duncan Aldred in speaking to Edmunds, Buick is looking into the prospect of bringing the Envision to the US: "We can't confirm anything, but clearly it is a very nicely designed and executed product that is very much a Buick," said Aldred.
If and when the compact crossover would appear in US showrooms, it would slot in between the smaller Encore and the larger Enclave. It would likely be offered in front-wheel drive, all-wheel drive and mild hybrid configurations. Sources expect it to arrive in the third quarter of 2015 as a competitor to the likes of the Mercedes GLA, Lexus NX and Lincoln MKC.

Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.