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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Why Buick's Encore wasn't a Chevy

Buick is taking a gamble with its 2013 Encore. General Motors' near-luxury brand has enjoyed great success attracting conquest buyers to its larger Enclave crossover, but it has never offered something quite like this small CUV.
Very early signs suggest that the gamble might be working. According to Mark Reuss, President of General Motors, the automaker expected about 1,500 initial orders from its dealers for the Encore, but it's tracking closer to 9,000 units. Alluding to the fact that historically, Buick has shared similar products with GM's other brands, Reuss says that Buick dealers are "thrilled to have an exclusive." The automaker already markets almost identical models in other markets as the Opel/Vauxhall Mokka and Chevrolet Trax, but The General's other brands won't offer a twin to the new baby Buick.
The new Encore is based on the Gamma architecture that underpins the Chevrolet Sonic, and it shares the economy car's available turbocharged 1.4-liter four-cylinder engine. With standard front-wheel drive and available all-wheel drive, GM says its Encore will be pitted against competitors like the BMW X1 and Audi Q3, both of which are much more expensive but also much more powerful.

China-market Buick Envista rumored possible replacement for the Encore

Buick currently sells four crossovers, the Encore, Encore GX, Envision, and Enclave. That number will soon be whittled to three, the Encore expected to end production after this model year. If speculation provided by GM Authority is correct, there could be changes afoot in the middle of the line in time for the 2024 model year. Buick has said it will maintain four ICE-powered crossovers, so the brand will need something to fill the coming gap. GMA sources suggest the China-market Buick Envista could get the nod. Buick launched the coupe-esque model across the Pacific in August, a relation to the Chevrolet Seeker that appeared on the Chinese market in April. The Envista debuted the brand's latest design language inspired by pure-electric concepts like the Electra-X and WIldcat. Thin, angled headlights frame a wide, low grille, leading back to a roof that slopes into a high back and double spoilers. GM applied to trademark the Envista name in the U.S. in early 2019, then maintained it with extension requests until earlier this year. Then, in September 2022, the automaker abandoned the application, which could bode ill for whatever chance there was, if any. Another snag could be that the Envista is 182.5 inches long, 71.5 inches wide, and 61.6 inches high on a 106.3-inch wheelbase. Various reports have pitched the Envista to fill the (small) space between the Encore GX and the Envision; however, the Envista falls just 0.10 short of the Envision's length, and it's three inches smaller in every other dimension. On the other hand, the Envista is 11.1 inches longer and 0.1 inch wider than the Encore GX, with a wheelbase 4.1 inches longer. That makes a lot of overlap in the dimensional Venn diagram. Were the Envista to come as-is, it wouldn't so much be a replacement for the Encore as be a different kind of compact SUV from the Envision on a more modern platform. Further speculation from "sources familiar with the matter" says a U.S.-market Envista could get the Avenir treatment. Avenir marks the ultimate in Buick luxury, an appellation currently restricted to the Envision and Enclave. According to a separate report, the Encore GX is also headed into the Avenir club with the compact crossover gets refreshed for the 2024 model year. An Encore GX Avenir would adopt some exterior tweaks like 18-inch alloys, and turn a load of optional equipment available for the Encore GX Essence trim into standard equipment. Related video: