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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

BMW CEO faints on stage at Frankfurt press conference

Newly minted BMW AG CEO Harald Kruger has had a rough start to his first Frankfurt Motor Show in that position. Kruger fainted about five minutes into the BMW press conference. A pair of assistants helped the executive to his feet and off-stage, and, understandably, the presser was cancelled. A report in Financial Times indicates that Kruger was not feeling well leading up to his appearance at the show, and that the fainting spell was a result of "a moment of dizziness." Kruger was taken to an area hospital where he is said to be recovering from the incident, and in stable condition. The life of the top dog at a major automaker has got to be stress-filled, sleep-deprived, and hard to handle under normal circumstances, let alone before a major exhibition like Frankfurt. We wish Kruger a speedy recovery getting back to it. And we're certain that he'll face a busy schedule, once again, when he's back on his feet. The CEO replaced Norbert Reithhofer in May of this year, and now oversees a BMW with as big a model lineup as the brand has known, including the recently launched new 7 Series. Here in Frankfurt, BMW is also featuring the new-for-2016 X1 small crossover, while the Mini brand has unwrapped the revised Clubman. News Source: Financial TimesImage Credit: AP Frankfurt Motor Show BMW Frankfurt 2015

BMW pitting self-drifting car against drift champion

The BMW M235i certainly makes a capable drift machine. Last year, the Bavarian brand had five of them with the tail out in unison in South Africa for the Driftmob. The coupe even proved that it could slide without a driver's intervention. For the latest sideways stunt, the company wanted to know which was the better drifter: an autonomous car or a human. This clip is just the trailer for BMW's entire drift challenge video, and it seemingly gives away the ending of the whole thing. We're sure, though, that there must be something more to the stunt than what's on display here. The driverless Audi TTS from Stanford University was reportedly slightly faster than an amateur racer around Thunderhill Raceway Park recently, and BMW has also been working at this problem for years with things like its Track Trainer. Regardless of how you feel about driverless cars, it's amazing how quickly autonomous tech is progressing – even on the track. Related Video: News Source: BMW via YouTube BMW Technology Emerging Technologies Coupe Autonomous Vehicles Performance Videos drifting bmw m235i bmw connecteddrive