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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW M4 Concept bows, takes handoff from M3 Coupe

Remember how, when the first BMW M4 Concept images leaked earlier today, we told you the official information would be coming later this evening? Well, scratch that. The whole kit and caboodle is now online, meaning all the official details are below, as well as a full gallery of high-res images above.
The replacement for the M3 Coupe, the Concept M4 Coupe shares a number of styling similarities with its dearly departed forbearer. To us, it's kind of like a mishmash of greatest hits from the new 4 Series and the old M3. The 4 Series headlights have grown on us, and the side grilles, which are part of BMW's Air Curtain and Air Breather system, are functional.
The power dome in the hood is smaller than on the M3, but is of a similar shape, while the rear diffuser and exhaust treatment look like they're lifted straight from the old car, aside from being finished in carbon fiber. Speaking of which, the carbon fiber roof sports a new touch, a cool BMW M tri-color that runs the length of the roof on the driver's side. The 20-inch M alloy wheels come in a twin five-spoke design, which has sort of become a calling card of BMW's M cars in recent years. Hiding behind those meaty wheels are M's carbon-ceramic brakes.

New BMW M3 and M4 Competition Package to cost $5500

Can't decide between a standard BMW M4 or the bonkers new GTS? The Bavarian automaker has split the difference with the launch of the new Competition Package available for the M3 sedan, M4 coupe, or M4 convertible. Under the hood, BMW M GmbH upped the output from the 3.0-liter twin-turbo inline-six from 425 horsepower to 444 – neatly bridging the gap to the 493-hp M4 GTS, and not limited to just the coupe. The power boost nets an improvement in the 0-60 time of 0.1 seconds, so if you apply it to an M3 sedan or M4 coupe with the 7-speed DCT, you'll be rocketing to 60 in just 3.8 seconds. At the other end of the spectrum, an M4 convertible with the comp pack and the manual gearbox takes 4.1 seconds for the same sprint. The M division also fitted an active suspension and diff, 20-inch forged alloys, and staggered tires. Vehicles fitted with the package can be visually distinguished by their black chrome tailpipes and glossy black trim. Fixed-roof examples also benefit from new seats, which the convertible has to forgo. So while it'll cost $5,500 to fit the Competition Package to a sedan or coupe, the cost for the convertible falls to a nice, round $5,000. Related Video: New Competition Package Amps Up The BMW M3 And M4. Woodcliff Lake, N.J.: January 13, 2016 6:00 pm EST...The BMW M3 Sedan, M4 Coupe and M4 Convertible are already regarded as the perfect combination of high-performance sports car engineering with unrestricted everyday utility. From spring 2016, all three body styles will be available with a special Competition Package from BMW M GmbH that combines added sporty personality with enhanced dynamics. As well as extensive handling upgrades, the Competition Package also comes with additional equipment features and a hike in power that takes output to 444 hp. The extra power means improved performance. The BMW M3 Sedan and M4 Coupe with optional 7-speed M Double Clutch Transmission (M-DCT) sprint from 0 to 60 mph in just 3.8 seconds (without Competition Package: 3.9 sec.), while the BMW M4 Convertible reaches the same speed in 4.1 seconds (without Competition Package: 4.2 sec). The sprint time for models with the standard 6-speed manual transmission is likewise 0.1 seconds faster in all cases than without the package.