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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

2014 BMW 6 Series M Sport family to start from $80,625*

BMW shoppers looking for sportier and more luxurious versions of the 6 Series and 6 Series Gran Coupe without stepping up to the mighty M6 now have something new to check out. Offered on all versions of the 640i and 650i for the 2014 model year, the company's M Sport Edition package goes on sale in June with prices starting at $80,625 for the 640i Coupe, $83,325 for the 640i Gran Coupe and $87,925 for the 640i Convertible (*all prices including $925 for destination).
This package will allow standard 6 Series models to receive M6 styling cues like the more aggressive, aero-tuned front fascia, 19-inch wheels and even the option of the M6-exclusive Sakhir Orange metallic hue shown above. Matching the M6-like exterior, the interior will also be upgraded with an M-specific steering wheel, M badges on the door sill plates and the option of BMW Individual leather with a unique white and orange color scheme. With price increases of well over $5,000 for the M Sport Edition, this package also includes plenty of standard features like the company's Professional hi-fi audio system, head-up display, ConnectedDrive Navigation and - wait for it - a ski bag.

Alpina B4 coupe will be your subtle M4

We're big fans of Alpina here at Autoblog - the BMW tuner has created some seriously delicious products in the past, and recently tuned the diesel-powered 3 Series wagon to create the D3 Bi-Turbo. What we like most about Alpina is how the cars only look subtly more aggressive than stock, yet they pack a real wallop under the hood.
Take this B4 Coupe, recently spotted testing at the Nürburgring. It looks pretty tame compared to the normal 435i, the only visual additions being the Alpina-standard 21-spoke wheels, modified front lip and rear wing spoiler. But under the hood, Alpina is reportedly working on a tuned, twin-turbo straight-six that produces something like 410 horsepower. That means the B4 should be good for a 0-62 time of 4.2 seconds, with a top speed around 190 mph. Rear-wheel drive will be standard, though our spies suggest that Alpina could also use all-wheel drive here in the B4.
We have no doubt that the next BMW M4 will be super hot, but for those seeking a bit more stealth and exclusivity, this Alpina B4 certainly looks the business. Check it out in our gallery above.