2013 Bmw M3 Apex Wheels / Carbon Fiber / Premium / Extended Le on 2040-cars

Auto blog

2016 BMW 7 Series First Drive [w/video]

Flagships demonstrate strength. "This is what we can do," these cars say with emphasis. Since 1977, the 7 Series has been a rolling showcase of BMW's capability. Sure, BMW makes racecars, but the mighty 7 is a proud reminder that the Roundel also stands for luxury. Except the 7 Series has been eclipsed by the Mercedes-Benz S-Class, a technological tour de force that Mercedes haughtily calls the industry's flagship. BMW makes a pretty nice car, but no one would dare call it that. Bimmer should probably just lower the flag, right? Not yet. Most of history's famous flagships have been fighting machines. They exude confidence, but also pack a punch. And with the 2016 7 Series, BMW is unleashing a broadside on Mercedes and the rest of the industry. Rather than raw power, the sixth generation of the iconic 7 Series is loaded with sophisticated technology that makes the new sedan more luxurious and comfortable. While it looks familiar from the outside, most of the improvements are in the cabin or under the skin. Things like the carbon fiber used for the passenger cell that help the 7 Series shed 190 pounds compared to its predecessor. Or the touchless gesture control that allows you to accept or decline phone calls with simple hand motions. Even the infotainment system is better, with a pinch-to-zoom feature that makes iDrive less confusing and more like the user-friendly iPad. BMW is unleashing a broadside on Mercedes and the rest of the industry. It's a lot of high tech stuff, but the driving experience is still the top priority for BMW. To test its mettle, we traveled to the Monticello Motor Club in rural New York. After several hot laps on the road course (more on that later) we slip behind the wheel of an Arctic Gray Metallic 750i xDrive for some public road driving. The big sedan immediately masks its size on the twisting rural state routes. With 445 twin-turbo V8 horsepower urging us forward, we barrel ahead as the countryside blurs by. Once we settle into a relaxed, legal pace and get our bearings inside the car, we check out some of the new tech. The gesture control is easy to activate while driving, and with a twirl of a finger we turn up the silky-sounding Bowers & Wilkins system. Gestures actually work as advertised. No one calls us, but during an earlier demonstration we were able to decline a call with a dismissive backhand. It felt good.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW M2 looks even hotter decked out as MotoGP safety car [w/video]

We didn't think the aggressive BMW M2 could look much better. We were mistaken. Just take a look at this safety car. The new M2 safety car is the latest in a long line of vehicles furnished by BMW to the MotoGP racing series that stretches back to 1999. This model is based on the road-going version, but features a number of upgrades to get it ready for the track. As you can see, it has a fresh take on BMW's signature stripes over white, offset by gold trim. It also wears a low-profile LED strobe light bar on the roof, supplemented by blue LEDs in the front grille and red diodes in place of the reversing lights. The stripped-out cockpit incorporates a roll cage (adapted from the M4 GTS), Recaro racing buckets with six-point harnesses, and an on-board fire extinguisher. BMW also fabricated an adjustable rear wing from carbon-reinforced plastic, and fitted it with Michelin Cup tires and carbon-ceramic brakes. Of course you can't buy the safety car and drive it on the road, but most of the rest of the parts come straight out of the M Performance Parts catalog – and those you can buy. There are aero components like side skirts, front blades, and a rear diffuser, trim pieces in carbon or gloss black, all manner of interior parts, and mechanical bits like an upgraded exhaust system with carbon finishers and a coilover suspension. We're waiting on word regarding US pricing and availability of the M Performance Parts. But in the meantime you can check out the action in the pair of image galleries, the video clip below, and the press releases at bottom. BMW M – OFFICIAL CAR OF MotoGP™. BMW M2 MotoGP SAFETY CAR. MotoGP and BMW M Division: these two partners have formed an ideal combination for almost two decades. MotoGP is the pinnacle of motorcycle racing and features the best riders in the world on high-performance racing prototypes, in the development of which the manufacturers implement their latest technological ideas. High-performance and motorsport genes – attributes, with which BMW M Division is also synonymous. Since 1999, BMW M has been a permanent member of the international MotoGP family. The successful partnership with organiser Dorna Sports has grown consistently over the years, and is set to continue to run well into the future. In 2014, Dorna Sports and BMW M Division extended their cooperation up to and including 2020. Partnerships like this, which span decades, are extremely rare in top-class international sport.