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2023 J.D. Power APEAL Study shows new-car customer satisfaction scores slip

J.D. Power survey results have been slightly up but mostly down for automakers this year, literally. In February, the 2023 Vehicle Dependability Study showed an overall decline compared the 2022 a month before the Customer Service Index Study did the same. The trend reversed in June with a better overall score on the 2023 U.S. Electric Vehicle Consideration Study than in 2022, then declined again the same month on with a lower overall score on the 2023 Initial Quality Study. The declines continue with the 2023 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study, overall satisfaction among the 84,555 respondents down two points overall compared to 2022, to 845 out of 1,000 points. Because last year's score dropped compared to 2021, this year marks the first consecutive decline in the study's 28-year history. The study tries to "[measure] owners' emotional attachment and level of excitement with new vehicle" after 90 days of ownership by asking new owners to rate 37 attributes in 10 areas around the vehicle, such as the feeling they get when they hit the accelerator. Satisfaction with nine of the attributes is down this year versus last, fuel economy the only segment to show better results with 15 points more satisfaction. Styling and infotainment are big drags on satisfaction. Responses to new car exterior looks tallied 888 points, down from 894 last year, the largest drop in this year's study. On the digital side, less than half of those surveyed this year said they prefer using a manufacturer's built-in infotainment. From 70% of respondents in 2020 preferring to use a manufacturer's in-house software to play audio instead of Android Auto or Apple CarPlay, that's 56% in 2023. Going all-in on Google appears to have the best effect. J.D. Power said that vehicles with both Google's Android Automotive Operating System (AAOS) and Google Automotive Services (GAS) "score higher in the infotainment category than those with no AAOS whatsoever. AAOS without GAS receives the lowest scores for infotainment of the three categories."  Frank Hanley, senior director of auto benchmarking at J.D. Power, said, "Despite the technology and design innovations that manufacturers put into new vehicles, owners are lukewarm about them. While innovations like charging pads, vehicle apps and advanced audio features should enhance an owner’s experience, this is not the case when problems are experienced.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW 2 Series specs leaked?

Thanks to spy shots from earlier in the year, we already know what the new BMW 2 Series will look like, but now we know a lot more about the coupe courtesy of an apparent BMW South Africa error and some quick-clicking enthusiasts. Though the information no longer appears to be posted on BMW's South African website, 2addicts.com managed to grab most of the details for the new coupe, including the model lineup, specs and most (if not all) of the options list for the upcoming replacement for the 1 Series.
Just like the latest 3 Series, the 2 Series model lineup starts at the 220i powered by a 2.0-liter inline four-cylinder, but the more exciting BMW figures to be the M235i with its 320-hp, 3.0-liter straight-six. With the automatic transmission, the info says that the M235i weights 3,240 pounds and will be able to accelerate from 0-62 miles per hour in 4.8 seconds - making it both lighter and quicker than the 135is currently offered in the US. The base 220i coupe should also be fun to drive with its 180 horsepower and sub-3,000 pound curb weight.
A quick side-by-side comparison of the dimensions for the base 220i with our current base 128i shows that the new coupe rides on a longer wheelbase (105.9 in. vs. 104.7 in.), is about two inches longer (174.4 in. vs. 172.2 in.) and is an inch wider (69.8 in. vs. 68.8 in.). 2addicts.com even shows available paint colors, interior trim options and lists pricing for South African-spec models. Head on over to the forum to check out all the info they have posted, but we expect the 2 Series to be unveiled at the Detroit Auto Show early next year.