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Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).
The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.
As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.

The BMW 2002 Hommage is a retro concept done right

BMW has been building hommage cars for years now. They're teases that let us know the designers remember what was great about BMW design past, even if that's not always obvious in the new cars. The latest tribute car is this 2002 Hommage, which makes its debut at the Concorso d'Eleganza at Villa d'Este this weekend. Like past hommage cars, the 2002 is more about design than mechanicals. BMW doesn't even mention what theoretically powers this car, and frankly we don't care. There are clues, however, from the classic livery, which includes an M tri-color front splitter with "obrut" ghosted over it, similar to the reversed text on the original '02 Turbo. We'll guess it's a powerful turbocharged engine under the hood, whatever the specifics are. View 17 Photos Neat details abound. There's a carbon-fiber band at the beltline that is supposed to recall the original 2002's chrome trim. The greenhouse is more slick 2 Series than boxy '02, and the flared-fender goodness is a definite nod to the homologation 2002 Turbo. The off-center roundel at the tail is another nice 2002 touch. We're into the ducktail spoiler out back, and, although not quite '60s-specific, the snowflake wheels are pretty great. Even the lighting elements are retro-tinged. The headlight lenses have a gold hue since this is the golden anniversary of the 1966 model. There are also separate turn-signal units embedded above the headlights, here stuck into a piece of carbon trim. Of course, this hommage is likely nothing more than eye candy. BMW uses them more as design exercises than forecasts of future styling. It's good daydream fuel, at least. Image Credit: BMW BMW Coupe Concept Cars Performance villa deste concorso deleganza villa deste bmw 2002 bmw 2002 hommage

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.