Bmw Z4 M Coupe | Z4m | Fastback | Rare! on 2040-cars

Auto blog

BMW i8 headed to Frankfurt

According to Edmunds, BMW will reveal its production i8 hybrid sports car at the Frankfurt Motor Show next month. The i8 is the second vehicle to come from the automaker's new "i" initiative, following the debut of the smaller i3 hatchback last month.
The BMW i8 makes its debut nearly four years after the original Vision EfficientDynamics concept bowed at the Frankfurt expo in 2009. The production car is expected to use a 1.5-liter three-cylinder engine that drives the rear wheels, coupled to an electric motor that drives the front wheels. Combined output is said to be something like 393 horsepower and 406 pound-feet of torque, based on our earlier reports. The i8 is also expected to be very light, with curb weight coming in somewhere around 3,125 pounds. Finally, the i8 is said to have a pure electric range of 20 miles, and should be able to hit 62 miles per hour in just under five seconds.
Other publications had the chance to ride along in the i8 (in prototype form) and came away impressed. We're hoping we'll feel the same when the car officially goes on sale sometime in early 2014. Stay tuned for more at the i8's official unveiling in just a few weeks.

2015 BMW X3 gets a new nose, diesel power

The second-generation BMW X3 launched in late 2010, and while it's never really wowed us, it's still a solid offering in a highly competitive class. In an effort to keep things fresh, BMW has given its X3 a nip/tuck for the 2015 model year, but perhaps the biggest news (for the US market, anyway) involves what's found underhood.
In addition to the 2.0-liter turbo-four and 3.0-liter turbo-six, BMW will now offer an X3 xDrive28d, fitted with - you guessed it - the 2.0-liter turbodiesel inline four-cylinder engine found in the 328d sedan. Output for this engine is rated at 180 horsepower and 280 pound-feet of torque, and BMW says this oil-burning mill will help the X3 reach 60 miles per hour in just under eight seconds. The automaker hasn't released any information about real or predicted fuel economy figures for the diesel X3, as yet.
What's more, BMW will once again offer a two-wheel-drive X3 in the States - the sDrive28i. Pricing for the refreshed 2013 X3 starts at $39,325, not including $925 for destination. Opting for that diesel will set you back $42,825. Scroll down for the official press release, and check out a new brace of shots live from the soft-roader's Geneva Motor Show debut.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.