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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

2016 BMW X1 packs more into its little footprint

BMW is rolling out the second-generation of its X1 crossover, promising a roomier interior, greater efficiency and more technology in a compact form. The 2016 BMW X1 clearly embodies more dynamic styling than the model it replaces, with a more upright form punctuated by a higher seating position as compared to its low-slung predecessor. Inside you'll find a fully redesigned cabin space with more room for both people and cargo, and a long list of features. A 6.5-inch dashboard display comes standard along with a seven-speaker audio system and cloth seats, but buyers can upgrade to an 8.8-inch monitor, a 12-speaker Harman Kardon system, and a number of leather upholstery options. Upgrade to the Premium Package and you get a larger panoramic moonroof than that offered on the outgoing model, along with adaptive LED headlights and a head-up display. The Drive Assistance Plus package throws in features like lane departure, automatic high-beams, frontal collision warning, pedestrian detection, active cruise control, and park assist. There'll be an M Sport package available later as well, offering sports seats, paddle shifters, and a retuned suspension. Though BMW will surely be offering an array of engine options in other markets, for the US it's offering the new X1 exclusively in xDrive28i spec. Its 2.0-liter turbo four drives 228 horsepower and 258 pound-feet of torque through an eight-speed automatic transmission to all four wheels for a 0-60 time of 6.3 seconds. That ought to help the Bavarian automaker move even more than the nearly 62,000 units of the X1 it's sold since its introduction here in 2012. Pricing for the new version of BMW's littlest crossover will be released closer to its arrival in showrooms in the Fall, but you don't need to wait that long to delve into the full details in the press release below and the high-resolution images in the gallery above. The All-New BMW X1: - Greatest interior roominess and versatility in its class - Highest power with reduced emissions - Commanding presence, robust proportions, dynamic lines - Innovative connectivity and groundbreaking BMW EfficientDynamics technology unparalleled in the segment Woodcliff Lake, N.J. – EMBARGO: June 2, 2015 – 6:00pm EDT/3:00pm PDT... Today, BMW announced the all-new BMW X1 Sports Activity Vehicle.

European car sales up 8% in February

Three weeks ago an analyst increased projections for European car sales this year, expecting them to climb three percent compared to last year instead of 2.7 percent. That number is a postive sign after years of hard times but it turns out February was especially good, overall European sales climbing eight percent on a wave of southern European recovery and discounts - and this comes after five months of gains including January's 7.2-percent jump over the year before.
The only country of Europe's five largest markets to post a decline was France, just as it did in January, Germany, the UK and Italy posting solid double-digit numbers, Spain rocking the charts with an 18-percent increase because of a government program to encourage trade-ins.
The only brand to miss the wave was Volkswagen, dropping 0.8 percent as it watched the double-digit growth at sister brands Audi, Seat and Skoda lift the Volkswagen Group sales up by seven-percent. Peugeot overcame flat sales at Citroën to improve the group by 3.5 percent, BMW and the Mercedes-Benz/Smart combo rose by four percent, the Fiat group jumped 5.8 percent, Ford was up 11 percent, the Renault Group 11.5 percent, General Motors 12 percent and the Toyota clan by 14 percent.