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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

BMW 02 Series mini-documentary makes us fall in love all over again

BMW's current reputation of building Ultimate Driving Machines can be traced back through history all the way to 1966, when the German automaker introduced the world to its 1600-2 two-door at the Geneva Motor Show. The car's name was simplified in 1971 to BMW 1602, and it went on to spawn the 2002, one of the most famous BMW models of all time.
BMW looks back on its past successes in a video that you can see below. As the automaker itself says in the video description, "This series was extraordinarily successful in reinterpreting the concept of the sports saloon and played a major role in motor sport long after production had come to an end." The 2002 would be replaced in 1975 by another legendary model from BMW: the 3 Series.
We'd be lying if we said we didn't long for something along the lines of the classic 2002 from BMW today. Since that doesn't seem likely to happen anytime soon, join us in remembering the cars that helped make BMW a household name by scrolling down below.

This Alpina C1 is a rare bit of BMW 3 Series history

Over its five decades in the business, German tuner-turned-automaker Alpina has established a long history of taking great BMWs and making them just a bit tastier, more luxurious, and well... faster. Of course, they haven't always been the land rockets of modern day, however that's not to say they were exactly tame. Back in the early 1980s, this was one of the cars to have—an Alpina C1 2.3. Based on the original E21 BMW 3-series, the C1 2.3 bridged the performance gap between the standard BMW 323i and Alpina's hard-charging B6 2.8. It summoned up a heady 170 horsepower and disposed of the 60 mph sprint in just seven and a half seconds. Not shabby at all. 33 years later, this '83 Alpina C1 is back up for sale , and it's still quite the head-turner. RELATED: Check Out the Hard-Charging 2016 Alpina B6 xDrive A look back at the C1's contemporary relatives show just how wide Alpina's performance gap had been. Introduced in 1977, the BMW 323i offered up 141 horsepower courtesy of BMW's famed M20 straight-six engine, a big performance improvement over the E21's previous four-cylinders. The Alpina B6 2.8 3-series on the other hand, introduced in 1978, blew its doors off thanks to the bigger 2.8-liter straight-six plucked from the BMW 528i, offering up 200 horsepower. All that, in an early 3-series. With that in mind, a middle-of-the-pack car made sense, so Alpina treated the 323i's straight-six to some of the B6 2.8's goodies, minus the former's Bosch fuel-injection system. Bilstein shocks were part of the diet too, along with oversized disc brakes, sleek alloy wheels, as well as the tell-tale Alpina front splitter, rear spoiler, and racy side-stripes. RELATED: The BMW Isetta is Coming Back, But as an Electric Vehicle! Inside, Alpina added a dose of luxury as well. One could order their C1 2.3 with the gorgeous optional Recaro seats with Alpina stripes, as well as a bespoke leather steering wheel, gear knob, and speedometer. Top speed? About 130 mph. Compared to regular E21 BMW 3-series cars, these are quite rare. How rare is a point of debate, however. Production estimates range from as few as 35 to as many as 400, depending on the source. Regardless, you certainly don't see them everyday, and if this one fits your fancy... it lives in Philadelphia, Pennsylvania. Related Video: This article originally appeared on Boldride.com. Aftermarket BMW Auctions Coupe Classics eBay alpina