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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

This BMW i8 gains Alpina V8 power thanks to tuner

German engineering firm Gabura Racing Technologies will strip out everything that makes a BMW i8 green in an effort to create a much wilder machine. Rather than a plug-in hybrid with a turbocharged three-cylinder, the company will cram in a twin-turbo V8. The firm even intends to produce a limited run of these insane conversions for customers. Gabura hasn't actually built one of these beasts yet, but it provided several glimpses of how it would work at the 2015 Professional MotorSport World Expo in Cologne, Germany. The company stuffs the engine under the front end in what looks like a quite snug fit. In several of the photos, the top of the valve covers even appears to be above the base of the windshield. According to BBC Autos, this mill is the S63 4.4-liter turbocharged V8 from the M5 and M6. Additional tuning with some help from Alpina allegedly pushes output to around 760 horsepower – more than double the i8's stock figure. One of Gabura's own six-speed sequential gearboxes reportedly transfers the power to the wheels. Gabura recently posted on Facebook that the engineers are now ready for the first conversion. They promised to "completely rebuild it inside-out, fueled with racing technology." We're very curious to see how an i8 looks and sounds after such a significant transformation.

Next BMW M3 sedan to be plug-in hybrid?

BMW has a lot in mind for the next-generation 3 Series and 4 Series cars, and we're hearing about it now even though they're not expected for another three or four years. The sedan is expected to be lighter, wider, with a longer wheelbase and a lower center of gravity. Rumored tech updates include the water injection system debuted in production on the BMW 1 Series, and the 4 Series convertible might go back to a fabric top. Now The Detroit Bureau reports BMW insiders have revealed that the next M3 will get a plug-in hybrid drivetrain. We've heard about plug-in variants in the mix for the G20 3 Series using a small displacement four-cylinder, but not on the M3 and possibly M4. The goal is familiar, according to the "several senior company officials:" to improve the performance while reducing the emissions footprint. Apparently, the power unit being worked on uses a "similar engine" to the 425-horsepower, 3.0-liter inline six employed at the moment, with power sent to the rear wheels. Electric assistance would come from a KERS-like unit that would also - and only - send power to the rear wheels. Torque is said to go up at least 73 pound-feet from the 406 lb-ft available currently, and all-electric range might be as much as 20 miles. Plenty of carbon fiber will help offset the weight of the lithium-ion batteries. Despite company obfuscations, we know BMW is working on a hybrid powertrain for a vehicle rumored to be called either i5 or i7, and would use one or two electric motors to drive the front wheels while the traditional ICE drives the rear wheels. This potential M3 and M4 powertrain would be an offshoot of that engineering. Automobile speculates there will be electric turbochargers and a horsepower number around 500. Related Video: