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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

The Homer to contest 24 Hours of LeMons

It's finally happened. A 24 Hours of LeMons team has built the definitive interpretation of The Homer from The Simpsons for competition in an upcoming race. As you may recollect, The Homer is the fictional car designed by Homer Simpson for his brother's car company. Designed with a separate compartment for screaming children and other Homer-centric goodies, the animated machine bankrupted its parent company and put Homer's brother out of a job. Now we get to watch it race other crap cans as it tackles Southern California's Buttonwillow Raceway on June 29. Scott Chamberlain, Kris Linquist, Reid Conti, Ben Reilly and Mike Yepes will helm the machine, and Jeff Herman serves as the team's creative director.
The racer is the latest incarnation of a well-abused BMW 3 Series. The team campaigned the same E30 under the "Prickstine" banner as a Chrysler Imperial tribute and "Porcubimmer," the latter being a riff on the ever-popular joke about the difference between porcupines and BMW models. Never gets old. You can check out a video of the finished Homer below, and be sure to like the team on Facebook to see updates from the race. Now, about that Canyonero...

Next BMW M5 could go all-wheel drive

Franciscus van Meel had been a part of Audi AG management since 1996, in positions including chassis development and vehicle project director. In 2012 he was named managing director of Quattro GmbH - headquarters for personal favorites like the RS6 Avant and R8 - but he lasted just two years before being sent to lead an R&D division in Beijing. He returned from exile just ten months later but wearing a blue and white roundel, after being named to the top spot at BMW M. So it shouldn't be a surprise that when Auto Express asked van Meel about all-wheel drive on the next M5, he replied, "If we continue the power increases in the future... then probably the next generation M5 and M6 will have so much torque and power that we need to think about those solutions." It would make sense from a competitive standpoint, too - once the Mercedes-Benz E63 AMG went 4Matic, that put the two of the three cars in the segment in the AWD column. And there's no "if" about a power increase: a recent report put next generation's output at 600 hp - that's 40 hp more than today - to power a lighter car. That report said there'd be the option of four-wheel drive, but AE takes van Meel's words as a definite sign that we'll see a more complex drive arrangement under the next M5. If so, then truth be told, van Meel is reiterating the thoughts of his predecessor from two years ago. The new M boss doesn't like the phrase "four-wheel drive," however; in clarifying those "solutions" he mentioned, he said that the car would be rear-biased to remain emotional, with the front tires kicking in to aid traction. Related Video: News Source: Auto ExpressImage Credit: BMW BMW Luxury Performance Sedan bmw m