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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW to unveil X4 in March

It's been about half a year since BMW unveiled the X4 concept in Shanghai. But if you've been waiting for news on when it will reach production, the latest intel indicates it'll be announced next March.
Just when in March? That's the strange part. Inautonews reports having been told by BMW that the new X4 will be announced on March 14. So, the Geneva Motor Show, then? Not quite: although that show will still be going on then, the doors open to journalists like us on March 4, not 14. So either someone has got some details mixed up, or BMW - for some reason - is planning on waiting until after Geneva to reveal the production X4.
Whenever it does, we'll be looking at a slantback version of the X3, much like BMW did with the X5 and X6, giving Bavaria a rival to the Range Rover Evoque and Porsche Macan.

Options sheet for the BMW M2 leaks

The same folks over at the 2addicts forum that brought us preliminary specs on the BMW M2 have apparently gotten their hands on the option sheet for what will be the littlest M. Reports indicate 365 horsepower and 343 pound-feet of torque from turbocharged, 3.0-liter inline-six, working through either a six-speed manual transmission or a seven-speed dual-clutch. Other features on the car won't be so replete with choice. According to the options sheet provided by a forum member there's only one wheel style available, 19-inch black numbers, said to be the black light alloy double spoke wheels that can be specced on the M4. There's a parking sensor fitted to the rear, but no sensor option for the front of the car. Navigation Pro and carbon interior inserts are standard, as is the Shadowline black exterior trim, which swaps out chrome trim around the windows and other places for muted black. Among the options will be power heated seats, a rearview camera, adaptive headlights, an upgraded Harman Kardon stereo, and a five-year warranty. Those adaptive headlights are xenon; LED headlights aren't available. Neither is a carbon fiber roof. But there will be a moonroof option, BMW's Electronic Damper Control, and proper M seats by the looks of it - the coupe will get M235i seats as standard. Take this news with some salt - the order information comes from a Belgian member who ordered his Euro-spec car, so US option mileage might vary. Related Video: