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BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

Did BMW drag its feet on Mini recall?

The National Highway Traffic Safety Administration is opening an investigation into BMW's reporting of a recall for 30,456 examples of the 2014-2015 Mini Cooper Hardtop, Cooper S, and the 2015 John Cooper Works. According to the government, "it appears from a review of NHTSA's databases that BMW may have failed to submit recall communications to NHTSA in a timely manner." The automaker issued the recall in July because crash tests showed the models didn't meet side impact requirements for passengers in the back seat. While there were no reported injuries at the time, the company decided to install energy-absorbing material in the space between the rear interior panels and the exterior. However, NHTSA has decided to investigate whether this campaign should have started much earlier, given the evidence the company had. According to the government's report, the Cooper Hardtop failed side-impact tests in 2014, although one of these tests was five-miles-per-hour faster than the Federal Motor Vehicle Safety Standard. The agency claims: "In January 2015 BMW verbally committed that it would conduct a service campaign to add padding to the rear side panels of MY 2015 Mini 2 Door Hardtop Cooper models. However, BMW did not initiate the service campaign and failed to inform NHTSA of its failure to do so." A subsequent crash test of an example with this fix showed it to make the vehicle compliant with the rules. Mini spokesperson Mariella Kapsaskis told Autoblog: "Regarding the NHTSA audit query, BMW Group is evaluating the request and will respond to NHTSA as appropriate." INVESTIGATION Subject : BMW Reporting & Timely Recall Execution Date Investigation Opened: SEP 24, 2015 Date Investigation Closed: Open NHTSA Action Number: AQ15004 Component(s): STRUCTURE All Products Associated with this Investigation Vehicle Make Model Model Year(s) MINI COOPER 2014-2015 MINI COOPER S 2014-2015 MINI JOHN COOPER WORKS 2015 Details Manufacturer: BMW of North America, LLC SUMMARY: NHTSA is opening this AQ to better understand and evaluate BMW's process(es) for its notification procedures and for timely and efficient execution of its safety recall campaigns. In mid-2014, NHTSA's New Car Assessment Program (NCAP) had side impact moving deformable barrier (MDB) tests performed on two model year (MY) 2014 Mini 2 Door Hardtop Coopers. These two tests were performed at a speed 5 mph higher than required by Federal Motor Vehicle Safety Standard (FMVSS) 214, Side impact protection.

2017 BMW i3 rumored to get more electric range

BMW will reportedly give the 2017 i3 a jolt of extra range that will increase the EV's max driving distance to around 120 miles. If true, that would be quite a boost from the current EPA-estimated 81 miles. An upgraded lithium-ion battery will make this improvement possible, according to Automotive News. Ian Robertson, BMW's boss for sales and marketing, told AN the upgrade to the i3 "puts it into a much more usable range." The company has more tweaks in store for the 2017 model but doesn't want to discuss details about them yet. Rumors late last year hinted that the extra range for the i3 would come thanks to a higher-density battery, improved electronics, and new software. The changes could push range to over 124 miles on the European testing cycle. BMW would also offer the improvements on the i3 REx range-extended model, and the company would even allegedly allow current owners to purchase the upgrades. The German automaker wants to offer these updates every three years to keep the EV fresh. If BMW can achieve 120 miles of range, then the electric i3's driving distance would come significantly closer to the current REx's EPA-estimated 150 miles. Of course, the range-extended model can always be topped up with a tank of gas to keep its wheels spinning further. The i3's rumored boost would also still put it short of the roughly 200 miles that Chevrolet promises from the Bolt when that model arrives late this year. In any case, it's an exciting time for proponents of electric cars. Related Video: