2002 Bmw X5 3.0i Sport Utility 4-door 3.0l on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Recharge Wrap-up: Tesla Model X assembly video, autonomous Apple test car spotted?

A video from Tesla shows factory robots assembling a Model X. The teaser video is titled, Team of robots gives Model X its backbone, as the machines are working on the car's structural support. It gives a rare glimpse into the underpinnings of the Model X, and it also reminds people that the cars are being built despite previous delays. See the video above, and read more at Teslarati. A Chinese electric vehicle company has hired multiple executives from BMW's i sub-brand. Sources close to the matter tell Automotive News Europe that Future Mobility, an EV company backed by Tencent Holdings and Foxconn Technology Group, has hired Dirk Abendroth as VP of software and connectivity, Benoit Jacob as VP of design, and Henrik Wenders as VP of marketing. The former BMW employees will join former BMW i8 project manager Carsten Breitfeld, who is Future Mobility's CEO. Abendroth and Wenders confirmed their new positions at the Chinese company, while Benoit didn't immediately respond to ANE. A BMW spokesman declined to comment. Read more at Automotive News Europe. A blogger at TechRadar claims to have spotted a possible Apple autonomous test vehicle. Author Michelle Fitzsimmons says the white, unmarked Ford Transit was kitted out with various apparatuses, including Lidar sensors and cameras on the roof. While she originally thought it could be a van from Apple's Maps service, the Lidar and a couple other oddities lead her to speculate that it is actually using self-driving technology. If not testing autonomous features itself, the van could also be gathering data for a future driverless vehicle. Read more at TechRadar, or from Apple Car Fans.

2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?