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Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Hands-on with BMW's Open Mobility Cloud at CES

BMW had a bevy of cutting-edge technology ready for the 2016 Consumer Electronics Show that ran the gamut from a laser headlight for motorcycles to replacing the mirrors on an i8 with rear-facing cameras. The German automaker's most potentially life-changing (or most creepy, depending on your attitude) concept was the Open Mobility Cloud that aimed to connect the vehicle with a person's daily agenda, sort of like the way many folks use their smartphones. The tech includes a sci-fi piece of furniture called the Mobility Mirror that looks straight out of Star Trek. The pane of glass displays everywhere a person needs to go during the day, offers appointment reminders, and tracks vehicle charging. It even sends an autonomous car out of the garage when the owner picks up the key to leave the house. Get a better look at this cutting-edge connection between the home and the automobile from Autoblog editor-in-chief Michael Austin, direct from CES.

BMW shows 670-hp plug-in 5 Series GT concept

BMW quietly revealed a 5 Series GT concept earlier this week at an event in France, and it sports a plug-in hybrid powertrain capable of a whopping 670 horsepower. Think the upcoming Model X crossover from Tesla sounds good? BMW has something that might be just as enticing for eco enthusiasts who like their cars to be green and mean. BMW quietly revealed a 5 Series GT concept earlier this week at an event in France, and it sports a plug-in hybrid powertrain capable of a whopping 670 horsepower. That's right, a hybrid BMW hatch-crossover with more estimated power than the 2015 Chevrolet Corvette Z06. BMW's setup is called "Power eDrive," and it uses a 20-kilowatt-hour lithium-ion battery pack that provides juice for two electric motors; they work with a 2.0-liter turbocharged four-cylinder engine. This 5 Series GT would be able to travel for 62 miles under electric power. The prototype shows the high-performance potential of the system, but the 5 Series GT is "purely a concept," BMW spokesman Julian Arguelles told Autoblog. The GT made its global debut alongside plug-in versions of the 3 Series and X5. They used more basic eDrive systems with one electric motor teamed with a turbo four cylinder. BMW revealed the prototypes to illustrate its plans to increase production of plug-in hybrids. Its goal is to add plug-in variants to all of its "core-brand models," though specifics and timing are unclear. BMW Group Media information 1. BMW Group Innovation Days 2014: New drive technologies. (Introduction) The recently launched BMW i3 and BMW i8 are the first zero-emission vehicles in the premium segment, being designed respectively as dedicated all-electric and plug-in hybrid models. Their BMW eDrive technology promotes hallmark brand driving pleasure, while at the same time delivering major reductions in fuel consumption and CO2 emissions – all the way to zero tailpipe emissions when operating in all-electric mode. This is BMW Efficient Dynamics taken to its logical conclusion. For more than 15 years, the Efficient Dynamics strategy has inspired and shaped the development of new models across all the BMW Group brands, resulting in the development of highly efficient vehicles that combine dynamic performance with intelligent energy management. Today, thanks to Efficient Dynamics, the BMW and MINI brands offer premium models that set benchmarks in their respective segments in terms of their exceptional balance of performance and fuel economy.