2006 Bmw 5 Series M5 4dr Sdn on 2040-cars

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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

2017 BMW i3 rumored to get more electric range

BMW will reportedly give the 2017 i3 a jolt of extra range that will increase the EV's max driving distance to around 120 miles. If true, that would be quite a boost from the current EPA-estimated 81 miles. An upgraded lithium-ion battery will make this improvement possible, according to Automotive News. Ian Robertson, BMW's boss for sales and marketing, told AN the upgrade to the i3 "puts it into a much more usable range." The company has more tweaks in store for the 2017 model but doesn't want to discuss details about them yet. Rumors late last year hinted that the extra range for the i3 would come thanks to a higher-density battery, improved electronics, and new software. The changes could push range to over 124 miles on the European testing cycle. BMW would also offer the improvements on the i3 REx range-extended model, and the company would even allegedly allow current owners to purchase the upgrades. The German automaker wants to offer these updates every three years to keep the EV fresh. If BMW can achieve 120 miles of range, then the electric i3's driving distance would come significantly closer to the current REx's EPA-estimated 150 miles. Of course, the range-extended model can always be topped up with a tank of gas to keep its wheels spinning further. The i3's rumored boost would also still put it short of the roughly 200 miles that Chevrolet promises from the Bolt when that model arrives late this year. In any case, it's an exciting time for proponents of electric cars. Related Video:

VW Golf R pitted against BMW M235i in enthusiast's choice battle

Most people don't have two, open spots in their garage to fit a practical daily driver and a fire-breathing performance car for the weekends. That's what makes vehicles like the latest Volkswagen Golf R and BMW M235i just about perfect for the average person. Both of these Germans can lope around as a commuter 90 percent of the time and be perfectly comfortable. However, when you want to walk in the door with a big smile on your face, you can take the back roads home and get a real thrill from them.
In his latest short video, Chris Harris from Drive tests these surprisingly comparable German performance cars. Both of them offer buyers in the neighborhood of 300 horsepower, with the BMW winning out with 320 hp. However, the Golf R gets standard all-wheel drive, which is now an option on the M235i. Harris has quite positive things to say about these Europeans, but you're going to have to watch the video to hear just what he thinks.