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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

2016 BMW X1 First Drive [w/video]

Perhaps more than any other model, the X1 exemplifies the shift going on at BMW. That the X1 is the first front-drive-based car to wear the BMW badge in the US is both remarkable and doesn't matter at all. Some background: The first X1, sold here for the latter half of its six-year run, was an Old BMW. Based on E90 3 Series underpinnings, it was basically a tall, last-gen 3 wagon, a car on short stilts. We loved it. It drove almost exactly like a good 3 Series at a time when that 3 Series was no longer available. It sold in okay numbers. It's gone now. This new X1, the 2016 model, is a sort of about face, or at least a right-hand turn in the engine compartment. This is New BMW. The base engine is again a 2.0-liter four-cylinder, a new design based on the company's modular engine architecture that can spit out threes, fours, and sixes using the same component set. It's mounted transversely, not longitudinally like in the rest of BMW's US offerings. It loses some horsepower to the last X1's 2.0 (228 hp versus 240) and a bit of torque (258 lb-ft down from 260). Again, few will notice. The optional 3.0-liter turbocharged six from the last generation is gone. Not many customers chose it, and the six likely wouldn't fit under the hood of this rearranged X1. EPA fuel-economy numbers match those from the 2015 xDrive28i exactly – 22 mpg city, 32 highway – so no gains there. So packaging won. There's really no other explanation for the longitudinal-transverse swap, except that maybe it's less expensive to build this way. EPA fuel-economy numbers match those from the 2015 xDrive28i exactly – 22 mpg city, 32 highway – so no gains there. But the packaging advantages are abundant. The interior is somewhat narrow, but it's opened up a bit by the lack of a transmission tunnel that would normally eat space between the front occupants. Instead, the center console is set low, with a tall shift lever rising practically from the floor up to meet your hand. There's storage forward of the shifter and a folding center armrest that opens for small items. The original X1 was sold here with rear-wheel as well as all-wheel drive. For obvious reasons, that won't be the case this time around. BMW also won't sell a front-drive model here (although one is offered in Europe and elsewhere) likely because it would involve the admission that this is not your average BMW, but instead a New BMW, one designed for more people and fewer enthusiasts.