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2015 will be the biggest year ever for cars at CES

Like the SEMA Show, major automakers are paying increasing attention to the CES, with 2015 expected to be one of the most auto focused yet. Ford, Volkswagen, Toyota, General Motors, Hyundai, Mazda, Audi, BMW and Fiat Chrysler Automobiles will all be in attendance when CES 2015 kicks off next week, taking up a record-breaking 165,000 square feet of space at the Las Vegas Convention Center. "We've come a long way from a single car on a carpet," Ford's Alan Hall told Bloomberg. Unlike SEMA, or a more traditional auto show, like the upcoming festivities in Detroit, CES doesn't necessarily focus on entire cars or the way they perform, but on the way our technology will interact with vehicles, and in how those vehicles will deliver information to drivers. "CES has become a major launch point for a lot of the big automakers," IHS tech analyst Mark Boyadjis told Bloomberg. "CES is a way for them to get on a global stage for technology." As for what kind of wares automakers will trot out in Las Vegas, we already know that BMW will show off an autonomous i3 electric car that can navigate its way through a multistory car park and can be hailed via a smartwatch app. According to Bloomberg, Hyundai will show off its own smartwatch app for the Genesis sedan, while Audi and Mercedes-Benz will show off autonomous vehicles next week. Automakers won't be the only companies looking to capitalize on CES. Tech firms, like chipmaker Nvidia, are becoming increasingly involved in the automotive game and will be in town showing their wares off to OEMs. "Two years ago, our booth would have been filled with PCs and people playing video games," Danny Shapiro, Nvidia's senior director for automotive business, told Bloomberg. "This year we made a strategic decision to shift the focus of the booth on automotive and de-prioritize some of the other things." Needless to say, you can expect to see a lot of news out of Las Vegas come next week. Stay tuned. News Source: BloombergImage Credit: Julie Jacobson / AP CES Audi BMW Chrysler Fiat Ford GM Hyundai Mazda Toyota Volkswagen Technology CES 2015

BMW to be featured at 2016 Monterey Motorsports Reunion

The 2015 Rolex Monterey Motorsports Reunion just wrapped up, with the Shelby GT350 serving as the featured marque. Track officials, however, are not wasting any time – or enthusiastic momentum – in announcing a featured marque for next year's event. Next year's Reunion will highlight BMW on the occasion of its centenary. Now if you're thinking that the Bavarian manufacturer hasn't been building automobiles for that long, you're technically correct. The company started out as an aircraft engine manufacturer 99 years ago in 1916. It then got into motorcycles in 1923 before rolling out its first automobile – the Dixi that was a licensed version of the Austin 7 – in 1928. However you trace the automaker's history that's still one heck of a long time. And BMW has been active in motor racing throughout, making it a worthy candidate for next year's celebration. This won't be the first time that Munich's finest will be featured at the reunion. BMW was given the same honor back in 1996. The featured marque can alternately be an automaker, a specific model, a type of vehicle, or even an accomplished racing driver. Last year's was Maserati, preceded by the Chevy Corvette, Shelby Cobra, Jaguar, and the legendary Dan Gurney. Alfa Romeo, Ferrari, Jaguar, and Porsche have each been featured thrice - that's right, thrice! - in the history of the retrospective event. Related Video: BMW TO BE HONORED AS FEATURED MARQUE OF 2016 ROLEX MONTEREY MOTORSPORTS REUNION MONTEREY, Calif., August 16, 2015 — The full, rich heritage of the Ultimate Driving Machine® will be celebrated when Bavarian Motor Works is honored on the occasion of its 100th anniversary at the Rolex Monterey Motorsports Reunion. The celebration takes place August 18-21, 2016 at Mazda Raceway Laguna Seca on the scenic Monterey Peninsula. "The Rolex Monterey Motorsports Reunion is a perfect stage on which to celebrate 100 years of BMW," stated Ludwig Willisch, President and CEO, BMW of North America, LLC. "The BMW brand and the legend of The Ultimate Driving Machine® was forged on and continues to be refined on racing circuits all over the world. In the United States, Laguna Seca has played a starring role. This year, our BMW Z4 GTLM racing cars finished 1-2 in IMSA competition there - almost 40 years to the date a BMW 3.0 CSL won our very first race on the classic circuit.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.