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Senior VP Hildegard Wortmann says BMW's electric journey is just beginning

Anyone who questions BMW's effort or sincerity on electrified vehicles should have a chat with Hildegard Wortmann, the German automaker's senior vice president over product management for automobiles and aftersales. I was fortunate to do just that at the Detroit North American International Auto Show earlier this year. ABG: Where might BMW go with electrified vehicles beyond your i3 urban EV and i8 high-performance hybrid sports car? "That [regulatory] train has left the station" - Hildegard Wortmann HW: I think a big advantage is that we now have two bookends: BMW i [green] and BMW M [high performance]. We can use those bookends to foster the BMW brand in total. Are electrified vehicles the answer to CAFE and European regulations? Is that the future? We don't know, but that [regulatory] train has left the station. To achieve all of these regulations worldwide, there is no way to do it without electrification. That is why the activities of BMW i are not just to launch new products. They are our build-up in competence for learning and gaining experience in electrification. We will use those learnings for the total BMW brand. Technology-wise, we now have a really good understanding of what to do, what not to do, how to work with this and how to get a lot of learnings from the infrastructure and everything that goes with it. And depending on how quickly the market takes off, we can scale it and use it across the range. We will use the competence we will have in vehicle electrification for more than just BMW i. There will be other derivatives and electrification of other products. ABG: Do you see BMW offering pure EVs with larger batteries for greater range? HW: That's a big feature of the Tesla. The question is to find the best balance [of range vs. battery size, weight and cost]. On the i3, we tried to have the right balance between how much range customers need for daily driving and how much battery we put in there. The market will show us. We have over a million kilometers driven by consumers in the Mini E and ActiveE and a fairly good understanding that those people are not driving that much. Putting a really big battery with all that weight into a car that is meant for urban mobility does not make sense. ABG: What about extended-range EVs beyond the i3's optional small range extender engine? "This whole EV movement is in its very early stages." HW: This whole EV movement is in its very early stages.

BMW planning Zhi Nuo Chinese sub-brand, may export models

Automakers continue to pour big money into the developing market that is China, and new sub-brands born of joint ventures with domestic partners crop up on what seems like a weekly basis. The latest? According to reports, BMW and its Chinese ally Brilliance are forming a new sub-brand called Zhi Nuo ("The Promise") that will likely rely on existing or older BMW products as a basis for new models.
Previous reports had indicated that the sub-brand could build its offerings based on an older 3 Series model (presumably the E90 series), but newer rumors have the X1 crossover (shown) factoring in. The Zhi Nuo brand could receive its official unveiling as soon as later this month at the Shanghai Motor Show.
Perhaps most interestingly, Automotive News Europe reports that the automaker's ambitions for Zhi Nuo may extend beyond China's borders. It's not clear what markets BMW may be eying, but executives admit the company hasn't ruled out Europe.

BMW i1 EV rumored, based on electric Mini

With just two BMW i cars currently available — and aging — we've been hankering to know what new EVs are coming down the pipeline for the Bavarian automaker. We've had news of the iNext and i4, caught wind of an iX3, and as BMW is in the early stages of a large electrification push, there has been a multitude of "i"-prefaced trademarks registered. The next we can expect, if the rumors from Spanish outlet Motor.es are to be believed, will be a diminutive i1 EV, based on the same platform as an upcoming electric Mini Cooper. As such, it would share the electric Mini's front-drive/front-motor configuration — previewed on the Mini Electric Concept, shown above, that debuted at the Frankfurt Motor Show last year. It stands to reason that the i1 would be smaller than the high-roofed i3, possibly borrowing the five-door hatchback format from the 1 Series sold in Europe (which would be a long-awaited dream come true if it made its way to the United States). The electric car would be about a foot shorter than the 1 series, though, according to the report, at about 158 inches long. It would be built on an electric version of BMW modular UKL platform. Keep in mind, the BMW i1 is just a rumor at this point, with Motor.es keeping its sources unnamed. If true, though, it could replace the i3 in BMW's lineup five years from now, in 2023. Related Video: News Source: Motor.es via Motor1 Green Rumormill BMW MINI Hatchback Electric Future Vehicles bmw i mini ev mini cooper ev