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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

What does the open patents deal mean for Tesla ... and BMW?

Gift to the world or trade bait? Tesla Motors announced this week it would open its patents for other automakers to use. That has analysts guessing whether the California-based electric-vehicle maker is looking to either swap trade secrets with other automakers or to expand the proverbial pie that represents the plug-in vehicle market. For its part, Tesla says the answer is B. BMW, which is establishing its i sub-brand of plug-in vehicles, would be a natural collaborator with Tesla, Forbes says. In fact, executives from the two companies met in Europe this week. Details were not released, but a BMW spokesman said, "Both companies are strongly committed to the success of electromobility and discussed how to further strengthen the development of electromobility on an international level." While Tesla brings battery technology to the table, BMW offers its carbon-fiber advancements that lighten vehicle-body weight. Those advancements are key to range-extending efforts and could do wonders for Tesla on its journey to help spur technology for the sake of getting more of the general public to accept plug-in technology as a viable first-car option. Then again, Forbes says Tesla, whose investors include Mercedes-Benz parent Daimler and Toyota, may be keeping its best technologies to itself by not patenting certain advancements at all. What's in Tesla's patent pool? uAutoInsurance analyzed Tesla's 249 patents and found that 104 of them related to battery technology, while 28 pertained to recharging activity, which wasn't surprising (about a quarter of those 249 patents couldn't readily be categorized). Tesla also has nine patents related to sunroof technology. The company is based in California, after all.

Reveal of next-gen BMW 7 Series set for June 10

Executive vice presidents of the world, your next sedan is debuting in just a few days. BMW is finally taking the wraps off the next-gen 7 Series on June 10, and the Bavarian brand's teaser video provides a few early hints about the high-class model. Highlighting a 750Li, the camera in the teaser swoops around the sedan to show off its laser headlights. The badge for BMW's Carbon Core also gets some of the limelight here to proclaim the extensive use of carbon-fiber-reinforced plastic. This clip doesn't give much more away, though. However, BMW has already spilled the beans about some of the other futuristic features for the new 7 Series in an earlier tease. The sedan is essentially a rolling technological showcase and offers functions like remote-controlled parking that's run from the key fob. Inside, using the infotainment system is possible with three-dimensional gesture control by waving your hand in the air in the right area. The extensive amount of CFRP in the passenger cell also helps save 287 pounds over the previous generation. If buyers are really looking for opulence, they can also reportedly order a massive, panoramic glass roof and a leather-covered engine cover. Expect a full rundown of all of the 7 Series' lavish features when the sedan debuts.