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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

A 1903 Harley is worth how much? Hagerty adds bikes to price guide

Whenever the big auctions begin in places like Monterey, it's hardly a surprise to hear about classic Ferraris or other exotics crossing the block for a few million dollars. But, the record sale price last year for the "Captain America" bike from Easy Rider is just a small sign that there's a growing market to own a piece of motorcycle history, as well. To answer this demand, vehicle insurance and valuation company Hagerty is now including vintage bikes in its price guide. The most expensive cycle there is a 1903 Harley-Davidson Single with a value pegged at an eye-watering $15 million for an example in No. 1 condition. You don't need to be a multi-millionaire to buy a vintage bike, though. If there's an old cycle you're eyeing or there's one already in the garage, you can check what Hagerty thinks it's worth on the company's website, now. The database includes 61 motorcycle makers and 9,200 models from 1894-1996. The pages also have a ton of useful details, including a price history for four conditions. According to Hagerty, the market for classic bikes is up over 50 percent since 2010, and more of them are showing up at auction, as well. The vintage cycles with the biggest demand are Harley-Davidson FLHs from the '60s and '70s. Hagerty Launches Motorcycle Valuation Tools Motorcycle Market Demand Drives Creation of Database Covering Everything from $15 Million Harley-Davidsons to $1,500 Yamahas TRAVERSE CITY, MICHIGAN (October 14, 2015) —Hagerty, the world leader in collector vehicle insurance and valuation tools, is pleased to announce the Hagerty Price Guide now includes motorcycles. The motorcycle guide, published on the Hagerty Valuations Tools website, includes 61 makes, 9,200 individual motorcycles built from 1894 -1996, and pricing for four conditions. Like its vehicle car and truck valuation guides, Hagerty's comprehensive motorcycle guide features model histories, images, current and historic pricing, and recent auction sales. "Motorcycles are one of the fastest growing segments in the collectible vehicle market," said McKeel Hagerty, CEO of Hagerty. "The recent interest is inspiring enthusiasts to pull their bikes out of long-term storage to enjoy again and share with the next generation.

AC Schnitzer's hotrod BMW 318ti remembered by MotorWeek

There are plenty of compact luxury cars available in the US today, including the Audi A3, BMW 2 Series, and Mercedes-Benz CLA-Class. In the '90s, the BMW 318ti tried to offer a similar mix of luxury at a reasonable price, but it never quite found much success in America. The 318ti looked like an E36-generation 3 Series in front but featured a stumpy liftback at the rear. The only engine available in the US was a four-cylinder. If you had the money, though, the aftermarket was ready to give you more power and more aggressive looks. AC Schnitzer dropped a bored and stroked 3.0-liter inline-six under the hood to create a pocket-sized hot rod, and MotorWeek took it for a drive. The model in this video was the promo car for AC Schnitzer's US importer, and it had every upgrade possible to show off what the German tuner's produced. Under the hood, the company installed an upgraded engine with 241 horsepower and 228 pound-feet of torque. For comparison, a US-spec M3 of the era had 240 horsepower and either 225 or 236 lb-ft, depending on the model year. AC Schnitzer also sharpened the 318ti with a suspension overhaul and short shifter. According to MotorWeek's tests, the mods got the hatchback to 60 miles per hour in 6 seconds and gave 318ti laudable handling. So much performance wasn't cheap, though. The upgrades on the promo car cost more than twice as much as the 318ti's base price. Watch this Retro Review to find out the massive amount you needed to pay to get M3 performance in a tiny package. Related Video: