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2015 BMW i8 Prototype

M Meets Edison
The real telling moment for the new BMW i division will be seeing how the recently tested 2014 i3 sells in its various markets, since that is the car that changes how we perceive our expectations of the brand. But this 2015 BMW i8 green supercar has all the earmarks of a slam-dunk project, we just needed to drive it and make sure for ourselves.
BMW has a spectacular test facility in southern France, called Miramas, and that's where we just had our first brief go behind the wheel of the i8. There were three cars for us there and they were dressed up in exactly the same paisley camo that we've all seen in the spy photos published everywhere for the past year. The interiors, though swathed in masking to hide all the details, varied in their color.

Here's why you don't want the 2016 BMW M4 Clubsport

BMW Spain recently announced a special-edition M4 Competition Sport. It's billed as a more comfortable version of the M4 GTS (including rear seats) and, with only 60 copies available, will be more rare than that hardcore M4. But hold on a second because the CS is not exactly the unicorn it appears to be. And the closest thing to a CS in the United States might be better. Here's why. The M4 Competition Sport comes with more power, 20-inch wheels, and adaptive M chassis. The twin-turbo six has been turned up to 444 horsepower, which is shy of the crazy 493-hp water-injection version from the GTS. In fact, it's the same power you get with the $5,500 Competition Package that BMW USA announced back in January. And our Competition Package also comes with the wheels and M chassis setup. View 38 Photos We concede one area where the M4 CS does earn our envy. The giant carbon wing on the back and various other carbon-fiber elements do look pretty great, although tacking them on likely does not reduce the vehicle's weight. They're also all available from the vast M Performance catalog, so you could buy an M4 and tack on whichever ones you like best. Lucky Spanish customers also get carbon-ceramic brakes, but we can order those as a standalone option for $8,150. And the M4 CS only comes with a seven-speed dual-clutch automatic. Here in the States you can order all those goodies with a manual. Each of the 60 M4 Competition Sport coupes will sell for 132,900 euros in Spain, which works out to about a 45 percent markup compared to a standard-issue M4 coupe. So no, we don't get the numbered plaque on the center console or the neat seats. But we do get all the rest of it, with a manual, and at a much lower price than the Spanish M4 CS. And you can get the same stuff in the four-door M3. U-S-A! U-S-A! Related Video: Related Gallery 2016 BMW M4 GTS View 65 Photos BMW Coupe Performance bmw m4 bmw m4 gts

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.