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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Rinspeed issues its Budii call for Geneva [w/video]

Of all the concepts prepared every year for the Geneva Motor Show, those made by Rinspeed are typically the most outlandish and forward-thinking. And this is the latest from Frank Rinderknecht and company. Though Rinspeed's been known to build entirely original vehicles from the ground up, it tends to base its creations on production models: Following the Tesla-based XchangE from last year, the Smart-based Dock+Go of 2012, the Fiat-based E2 from 2009 and the Lotus-based sQuba in 2007, the new Budii concept is based on the BMW i3. That means, of course, that it's powered by electricity, but the technology demonstrator is focused more on autonomous driving tech. The Budii incorporates a periscopic camera and laser scanner to map the terrain and the road ahead from above, and a drive-by-wire steering system that allows the steering wheel on an articulated column to be passed between driver and passenger or tucked out of the way to let the electronics take over. Once unburdened of the task of driving, the occupants can enjoy the proliferation of touchscreens, the "wellness shower" (whatever that is) installed in the headliner, the automatic watch-winder on the steering column and the interior accoutrements furnished by Mansory. The whole thing rides on a lowered suspension with 19-inch Borbet alloys, with a rainbow Knight Rider-style grille in the nose. But to appreciate the full scope of the consortium of suppliers that collaborated with Rinspeed to bring the Budii to life, you'll want to delve into the press release after the video below and scope out the dozens of high-resolution images in the slideshow above. 2015 Geneva Motor Show: Rinspeed "Budii" redefines human-machine interaction Reach out to robots The vision of autonomous driving will soon become reality and will fundamentally change the interaction of man and automobiles. While the research centers of the automotive industry are still feverishly working on the technical solutions, progressive thinkers such as the Swiss idea factory Rinspeed are already giving concrete thought to how automated private transport will transform the car and the man-machine system. Besides fundamental conceptual changes, this will also have to involve issues of ethics and society. In the past, the robots in the factories of this world merely assembled cars for people. In the new "Budii" concept car from Swiss automotive visionary Frank M.

BMW X4 reclaims dash of utility with Clemson student project [w/videos]

BMW seems willing to exploit every automotive niche it can find with creations like the four-door, 'crossover coupe' X4 and X6. Of course, these designs come with a compromise. That svelte fastback means that they just can't haul as much cargo as a more traditional, boxier hatchback. Fortunately, students at Clemson University's International Center for Automotive Research might have a novel solution: the engineering graduate program has turned the crossover into a unique pickup.
Dubbed Deep Orange 4 concept, this functional prototype has an enclosed cargo area with a sliding glass panel that opens up to expose a pickup bed if more room is needed. Think of it as the GMC Envoy XUV of German crossovers. This isn't just an X4 with its roof hacked off, though. The students actually started with an X3 and grafted on this top later in addition to the two barn doors for access to the bed.
To make this project even more impressive, this pickup-crossover could conceivably be produced. The graduate students conducted an in-plant analysis of BMW's manufacturing abilities and went back to the university to create a plan for a low-volume vehicle that could actually be built. "The students working on this phase of the project did an excellent job of keeping costs down while finding optimal integration opportunities," said Rich Morris, vice president of assembly at BMW Manufacturing, in the university's release.