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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

BMW i8 pitted against M4 in sibling rivalry track battle

We recently watched Auto Bild challenge the BMW i8 against the M4 in a German drag race of decide the quicker of the inter-brand rivals. The hybrid took a commanding victory in that fight. However, Autocar now has a new battle for the two coupes. The siblings are together again on the Castle Combe Circuit to find out which of them offers the more enjoyable experience at the track. Unfortunately, we don't ever get a perfect point of comparison in the video because host Steve Sutcliffe never does a full lap in anger with either of them to set a time. Instead, he focuses more on how the BMWs feel behind the wheel. Sutcliffe also admits midway through the clip that the i8's electric motor is out of juice to power the front axle's electric motor. That only leaves the hybrid with its 228-horsepower and 236-pound-feet-of-torque turbocharged three-cylinder to spin the rear wheels. Still, Sutcliffe spends ample time explaining the benefits and downfalls of driving these coupes. See where his opinion falls between the M4 as the traditional German sports coupe and the i8 as the new-school hybrid in the video, above.

BMW bringing two new concepts to Pebble Beach

BMW has announced that it will reveal not one, but two new concept cars during Monterey Car Week next month. The Bavarian automaker released this teaser image in conjunction with the announcement, showing what looks like a rather racy steering wheel to suggest that at least one of those concepts will be focused on performance. The signature red and blue stitching on the wheel and the participation of the M division's R&D chief in the press conference also hint at its nature. We're intrigued, though, by some of the buttons on the wheel with labels like "Flash," "Cool," and "PSL." The Roundel marque has been known to create concept cars to showcase at classic car concours, but they're more often presented at the Concorso d'Eleganza Villa d'Este that BMW has supported for over a decade on the shores of Italy's picturesque Lake Como. That's where BMW revealed in recent years the 3.0 CSL Hommage, the Pininfarina Gran Lusso, and the Zagato Coupe concepts (to name just a few). It did, however, follow up on the latter with Zagato Roadster concept at Pebble Beach that same year. We might project that at least one of the concepts would represent another brand affiliated with BMW – like Mini, Rolls-Royce, or BMW Motorrad. However the announcement below seems to indicate fairly clearly that they'll both be "concept cars" (not bikes), and that they'll be presenting the BMW brand itself (not another from the group). The show cars are also likely to veer more toward the design-study end of the spectrum than previewing any specific upcoming production models, and we wouldn't be surprised if the two arrived as a matching pair of sorts. BMW's California-based Designworks studio is also likely to have played a key role in at least one of the projects. But to find out more, we'll have to wait for the press conference on August 13 in the BMW Villa at Pebble Beach. The concepts will subsequently make the rounds of key Monterey events, including The Quail, the Legends of the Autobahn Concours d'Elegance, the Rolex Monterey Motorsport Reunion, and of course the headline Pebble Beach Concours d'Elegance. BMW to Unveil Two World Premier Concept Cars During Monterey Car Week. Media Preview at The BMW Annual Press Conference on Thursday Evening. Woodcliff Lake, N.J. – July 17, 2015... BMW is pleased to invite credentialed media to the 'BMW at the 2015 Monterey Car Week' preview press conference on August 13th at 6:00pm.