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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW i introduces home energy storage using i3 batteries

What happens when you take the battery out of a BMW i3 and put it into a grid-connected box? According to BMW, you get a home energy system that, "integrates seamlessly with charging stations and solar panels." It should also give i3 owners a bit more value out of their used cars, if BMW ever explains how they can sell their cars or the batteries back to the company for use in a system like this. Announced at the EVS29 event in Montreal today, BMW's stationary energy storage system solution uses i3 batteries to store excess electricity when available for use in power outages or when demand is high. While the system uses new 22- or 33-kWh i3 packs now, it "can be expanded to incorporate 2nd Life Batteries as they become available in the market." BMW says that the average US household used 15-30 kWh of electricity a day in 2014, so the BMW's packs would hold enough juice for a day or two, depending on the situation. Currently, BMW is testing out repurposing used Mini E batteries in a solar electric grid system at the BMW Group Technology Office in Mountain View, California. Related Video: Battery storage system electrified by BMW i announced at EVS29 in Montreal. The BMW i3 battery system – from the power source of the Ultimate Driving Machine – is integrated into an intelligent storage solution for residential and commercial applications. Montreal, Quebec June 21, 2016. ... BMW i, a leader in innovative electromobility since 2011, announced a stationary energy storage system solution integrating its BMW i3 vehicle battery at the Electric Vehicle Symposium & Exhibition 29, making it the first automotive manufacturer to utilize a complete automotive high-voltage battery for energy storage. The battery storage system electrified by BMW i, enables customers to more fully realize their commitment to sustainability – and to take the next step towards energy independence. With this system, which integrates seamlessly with charging stations and solar panels, customers can offset peak energy costs and also enjoy the added security of an available backup energy supply during power outages. The system utilizes BMW i3 high-voltage batteries and can be expanded to incorporate 2nd Life Batteries as they become available in the market. This strategy will extend the useful life of the battery for the owner, even beyond in-vehicle use.

The 2019 BMW 3 Series looks pretty much like a 3 Series

Spy photographers captured the 2019 BMW 3 Series during testing in Munich, Germany. While the sedan is wearing heavy camouflage, it's apparent that BMW is going for a more sophisticated look. Up front, the new 3 Series takes styling cues from the latest BMW 7 Series with rounded headlights that flow into the car's oval kidney grilles. The rear of the prototype still has protruding round taillights that were spotted on a previous prototype. They likely won't be used in the final design. Our photographers also snagged some interior images, and the cabin appears similar to the current 3 Series. The center console retains the current model's layout, though the HVAC controls appear to have grown in size and have fewer buttons. As previously reported, the next-gen 3 Series is expected to have a longer wheelbase and be wider than the current model. Despite growing in size, lightweight materials will help the upcoming sedan cut weight. Related Video: Featured Gallery 2019 BMW 3 Series Spy Shots View 9 Photos Image Credit: CarPix Spy Photos BMW Luxury Sedan interior design