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Ken Block and friends race light in silly-beautiful Castrol commercial

How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
Their cars? No surprise, but Block is in his Ford Fiesta GRC, while Zaugg samples a Lamborghini Aventador and Farfus and Rockenfeller drive along party lines, with a BMW M4 and an Audi R8, respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below for the video from Castrol.

BMW i8 headed to Frankfurt

According to Edmunds, BMW will reveal its production i8 hybrid sports car at the Frankfurt Motor Show next month. The i8 is the second vehicle to come from the automaker's new "i" initiative, following the debut of the smaller i3 hatchback last month.
The BMW i8 makes its debut nearly four years after the original Vision EfficientDynamics concept bowed at the Frankfurt expo in 2009. The production car is expected to use a 1.5-liter three-cylinder engine that drives the rear wheels, coupled to an electric motor that drives the front wheels. Combined output is said to be something like 393 horsepower and 406 pound-feet of torque, based on our earlier reports. The i8 is also expected to be very light, with curb weight coming in somewhere around 3,125 pounds. Finally, the i8 is said to have a pure electric range of 20 miles, and should be able to hit 62 miles per hour in just under five seconds.
Other publications had the chance to ride along in the i8 (in prototype form) and came away impressed. We're hoping we'll feel the same when the car officially goes on sale sometime in early 2014. Stay tuned for more at the i8's official unveiling in just a few weeks.

2016 Technology of the Year Finalist: 2016 BMW 7 Series

BMW remade the legendary 7 Series around technology for 2016. Yes, the sixth generation of BMW's iconic flagship remains a luxury leader, but its sophisticated new features expand the 7's traditional strengths to a new generation that relies on smartphones. The 7 Series' extensive tech is most evident inside, where the driver and passengers have new interactions with the car. A feature called gesture control allows the driver to turn up the volume, accept or decline phone calls, or turn off the home screen using hand movements (see the video below). The sedan also has a digital instrument cluster, LCD touchscreen keyfob, wireless charging feature for phones, and a pinch-to-zoom function that makes iDrive simpler to use. Life is especially good in the backseat, where a seven-inch Touch Command Tablet allows the passenger to control comfort, lighting, and infotainment tasks. There's also WiFi, a gorgeous panoramic Sky Lounge LED roof, and 10-inch screens mounted into the seatbacks. Creature comforts and connectivity aside, BMW literally redid the 7 Series to the core. The new body structure, called Carbon Core, helps the sedan cut weight by up to 190 pounds compared with its predecessor while improving stiffness and rigidity. Meanwhile, the big sedan now offers four-wheel steering, improved aerodynamics, and it will get a plug-in hybrid version next year. It's still a 7 Series, and that means it has all of the luxury can you imagine. The car will massage you, perfume the air, and ionize the cabin. Naturally, it has a potent twin-turbo V8 pushing out 445 horsepower. This is what you've come to expect from BMW. But with the new 7 Series, the venerable automaker moves toward the modern tech-savvy consumer, and that's why Bavaria's most decadent sedan is a finalist for our Technology of the Year award.