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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW bringing special Horse Edition 7 Series to Beijing

The Beijing Motor Show is just a couple of weeks away, and BMW wouldn't miss out on the opportunity to show off its latest wares to one of its most vital markets. So when the doors open in Beijing, BMW will showcase the new 2 Series Active Tourer, 2 Series Coupe, M3 and M4, 4 Series Gran Coupe and X4. It will also introduce the i3 and i8 to China for the first time. But those are all models we've seen already. What's new is... wait for it... the 7 Series Horse Edition.
Not celebrating horses so much as the Year of the Horse, this special edition 7 Series is based on the long-wheelbase model and comes with all manner of M equipment packages, a special paint job from BMW Individual and unique touches inside and out. BMW isn't saying which engine it features, but it sells the series in China in 730Li, 740Li, 750Li, 760Li and ActiveHybrid forms, with rear- or all-wheel drive. Given that the one pictured is wearing an xDrive badge, it would have to be either the 740Li or 750Li, but buyers will presumably be able to order it in whichever spec they desire.
While it may not be as exciting as the 9 Series concept BMW is rumored to have lined up for the Beijing show as well, you can bet that the Bavarian automaker will find plenty of buyers for this extra-special, extra-Chinese, extra-equestrian luxury sedan, and command a healthy premium from each and every one of them.

Next-gen BMW M5 spied on Munich roads

BMW is still hard at work developing the next-gen M5 around the company's home base in Munich. Unfortunately, the Bavarians are keeping the super sedan plastered with camouflage, which makes picking out the details rather difficult. There are some tiny tweaks from the previous spy shots, though. Obviously, these are still early development vehicles, so it's hard to know whether these changes are in any way meaningful. Up front, this M5 still has an air intake stretching all the way across the lower portion of the bumper. The earlier shots showed this piece with a uniform width, but the designers added a little flair this time by lifting the center portion slightly for a more attractive look. Comparing the two examples in profile, the suspension has seemingly been lowered on the latest one to tuck the tires closer to the fender lips. Most parts have carried over, though, including the massive, cross-drilled brake rotors and quad exhaust tips poking out from the rear. The next M5 should have no problem backing up its mean looks, though. All indications, including earlier spy shots, suggest that the high-performance sedan will gain all-wheel drive, at least as an option, and power will be around 600 horsepower. While about the same as the current 30th anniversary edition, the future 5 Series will reportedly follow the lead of the latest 7 Series by going on a big diet thanks in part from a new, lighter platform.