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BMW Vision Neue Klasse, next-gen Mini due out at Munich auto show

Munich replaced Frankfurt on the global auto show circuit in 2021, and the shift works in the BMW Group's favor — one of Europe's biggest automotive events now takes place in its backyard. The company has detailed the new BMW and Mini models it will bring to the 2023 show. One of the most important unveilings for BMW — and likely one of the most noteworthy cars we'll see displayed at the Munich show — is the Vision Neue Klasse. More than merely a concept car, the design study will serve as an accurate preview of how BMW's entire range will evolve in the coming years. We haven't seen it yet, but we're told it's packed with electrification- and digitalization-related innovations. While the brand notes that the Vision Neue Klasse will be on the road "before long," it's reasonable to assume that the plug-in hybrid variants of the eighth-generation 5 Series that will also debut in Munich are closer to reaching production. Two models called 530e xDrive and 550e xDrive are due out in spring 2024, though it's too early to tell whether we'll see them on our shores. The former uses a hybrid system built around a four-cylinder engine, while the latter benefits from a straight-six. In both systems, the electric motor is integrated into an eight-speed automatic transmission. The 530e and the 550e put 299 and 489 horsepower, respectively, under the driver's right foot. BMW notes that integrating the 19.4-kilowatt-hour lithium-ion battery pack into the 5's underbody lowers the center of gravity while keeping trunk space intact. The 530e can drive for up to 63 miles on electric power, a figure that drops to 56 miles for buyers who select the 550e, though both numbers were achieved on the optimistic WLTP testing cycle used in Europe. Both cars come with a 7.4-kilowatt charger. Mini will unveil two new models at the Munich show: the next-generation Cooper (which replaces the Hardtop, or the Hatch if you're reading this from the United Kingdom) and the next-generation Countryman. Both models will be available with gasoline or electric power. We've seen the Hardtop's new-look interior in official images, it notably loses the outgoing model's instrument cluster and gains a round OLED screen in the middle of the dashboard, and we've seen the little hatchback undisguised in spy shots. Spy shots have also revealed the next-generation Countryman, which wears a boxier-looking exterior design and seemingly grows in size, before the official unveiling in Munich.

BMW sees shortage of crossovers in the United States

BMW of North America CEO Ludwig Willisch is anxious to get the Bavarian brand's $1-billion upgrade at the Spartanburg, SC, factory done because the automaker can't keep up with demand for its crossovers. The expansion should boost total capacity there to 450,000 units a year and support production of the upcoming X7. Still, Willisch would love to have more crossovers as soon as possible. "That is a constant battle now, to get more X3s and X5s," he said in an interview about the company's future in North America to Automotive News. If they the supply were available, Willisch predicts he could sell at least another 10,000 of the CUVs. Willisch sees getting the X7 on the market as a big win for the brand, too. "We were able to convince the company that this is exactly what we need in the United States," he said to Automotive News. However, there is a bit of a wait. The model rides on BMW's next-gen platform, and is at least two years away from challenging the Land Rover Range Rover and Mercedes-Benz's renamed GLS-Class (previously the GL-Class). The fullsize CUV reportedly shares development with Rolls-Royce and might offer the best interior of any model bearing the blue and white roundel. The boss also talked about other future product plans for this continent. For example, Willisch reiterated BMW will not bring the 2 Series hatchbacks here, citing a lack of a market for them. There will be plenty more plug-in hybrids available at dealers, though. Due to "legal requirements" and popularity, Willlisch says PHEV versions will be offered throughout the lineup by 2017. Although, the i sub-brand will stick with the i3 and i8 through that time.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.