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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2016 BMW M2 First Drive

Don't skip down to the conclusions, because I'll save you the trouble and spell it out for you right here. The 2016 BMW M2 is superb. Lay out your criteria for a contemporary sport coupe. Then check all the boxes. There are gripes. We've gotten good at uncovering the little issues in an age where the difference between the best and worst car in a class is smaller than ever. But they're that: little. It's a small price to pay for a vehicle that delivers so much more to the driver than the M235i – engagement, performance, pleasure – that it seems a bargain at $52,695 to start. Moreover, it's the right-sized M car we've wanted since the M4 burst its chrysalis and turned into an extra-large, if not overweight, butterfly. BMW had us out to Monterey to sample two M2s: a 7-speed DCT on Mazda Raceway Laguna Seca, and a six-speed manual on the fog-kissed Pacific Coast Highway. The formula here is old-school – thank heavens. It's a compact sport coupe with swollen wheel arches and a hot-rodded inline-six. The proportions are classic: longish hood, short rear deck, reasonably airy greenhouse in the tradition of sporting BMWs, and plenty of meat on the sticky tires. Long Beach Blue paint provides depth to the sheetmetal scalloping and contrast to the fender flares – and the M2 looked great in this bold color. I can't say the same for the less-exciting grey example parked in the hospitality tent. Like most modern turbocharged BMWs, the torque curve is fatter than an In-N-Out Double Double, Animal Style. The overall rightness of the proportions compensates for the more polarizing details. The dimples in the rear bumper, the "scoops" in the lower secondary air inlets, the obligatory fender vent (which is at least small). They're all intended to communicate aggressive sportiness, and succeed to varying degrees, but it's just jewelry. Inside, BMW's excised some of the cheapness that plagued the 2 Series' predecessors. The blue contrasting stitching looks great, the sport steering wheel is perfectly sized, and the carbon-fiber patterned accents at least provide a little texture to break up an unapologetically black interior. On the other hand, the door pulls are not only cheap-looking, but also so large they're impossible to ignore. It's a baffling misstep in an otherwise simple and classy interior. As a quick aside, the HUD is clear and functional – not a new feature for BMWs, but worth noting.

BMW 1 Series prototype packs direct water injection

Just a few months ago, BMW showcased an M4 that was modified to serve as the safety car for the MotoGP racing series. The flashing lights and emergency equipment, however, weren't the only modifications BMW made to the performance coupe. It also packed an innovative new water injection system. And now it's furthering the development of that system by running it in a 1 Series hatchback as well. Revealed at the BMW Group Innovation Days 2015 event, this five-door 1 Series packs a three-cylinder gasoline engine – like the one found in a Mini or i8 – but fitted with the direct water injection system. In this application, the system sprays a fine mist of water – yep, regular old H2O – right into the combustion chamber. While mixing water with gasoline normally wouldn't be recommended, in this case it evaporates immediately and helps cool the engine from the inside, allowing it to run at higher efficiency. That cooler running engine brings with it several benefits. It delivers improved fuel economy and lower emissions, to start. It also allows for an earlier ignition point, higher compression ratio, and higher boost pressure in turbocharged engines, delivering increased output. It even cuts down on engine knocking (where combustion occurs spontaneously), reduces wear and tear on the engine, and makes better use of lower octane levels. If that sounds like a win-win-win... win (we're losing count of all the wins here), it's because BMW just may be on to something. Of course it does require a water tank to be fitted on board, which means added weight, but instead of requiring the driver fill up the water tank, BMW has fitted this prototype with a system that replenishes the water level from the air conditioning system when the vehicle is switched off. So unless it's being driven in a particularly extreme climate, it doesn't even need topping up. Add one more "win" to the list, then. Extra power, improved real-world fuel economy: Direct water injection enhances efficiency. With direct water injection for turbocharged petrol engines, the BMW Group has again succeeded in enhancing the capabilities of conventional engine technology through an ongoing process of refinement and improvement. The precisely controlled injection of water into the engine cylinders produces a cooling effect that boosts power and torque, particularly when operating at or near full throttle, while at the same time reducing fuel consumption and emissions.