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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2014 Bentley Continental GT V8 S

Bentley still appeals to those with an appreciation for strong, Old World traditionalism. Cars wearing the storied Flying B have been discussed in wood-paneled drawing rooms by men wearing earthy tweeds and corduroy through clouds of fragrant cigar and pipe smoke, for decades. It is a company that has spent nearly 100 years building cost-no-object autombiles, for rich drivers who require a tremendous way to waft above the Sturm und Drang of mortal motoring.
The Bentley Continental GT, while unmistakably a party to that legacy of wooly privilege, has always seemed better suited to the nouveau riche than the landed gentry. The Mulsanne and the Continental Flying Spur still carry forward the brand's heritage of unfathomably fast, gargantuan sedans, while the GT has been busy inveigling an entirely new class of buyer with its lottery-win good looks.
A microsecond version of that analysis was all I had time for as I careened around another heroic left-hand sweeper in this Ice (white) 2014 Bentley Continental GT V8 S. For a car with roots in rainy England and German-engineering genes, the V8 S felt remarkably at home while crushing the desert-strewn distance between San Diego and Palm Springs - almost the epicenter of the New World's Golden West.

Bentley going back to Pikes Peak with a Continental GT

Bentley is headed to the clouds again, with Rhys Millen once more at the wheel. The English luxury brand took on the Pikes Peak International Hill Climb last year with a Bentayga, Millen setting a production SUV record of 10:49.902. This year the duo want to claim the production car record over the 12.42-mile, 156-corner course with the new W12-powered Bentley Continental GT. The Pikes Peak organization doesn't list "Production Car" on its list of records. The closest we could find is a record run of 10:26.896 set by David Donner in a 2014 Porsche 911 Turbo S in the Time Attack 2 class. It appears a production car only needs the necessary safety gear like a roll cage and fire extinguisher to qualify for Time Attack 2. An Acura NSX won the category in 2016, just two seconds off Donner's time. Bentley is already working on its run and likely has simulations showing it can outdo Donner's time, but this will be a battle of lean vs. largesse. The Continental GT has all-wheel drive like the 911 Turbo S, and one more gear in its eight-speed dual-clutch gearbox compared to the Porsche. The Turbo S put out 560 horsepower and 553 pound-feet of torque, compared to Millen's ride getting 626 horsepower and 664 pound-feet of torque. But the Bentley weighs roughly 1,400 pounds more than the Porsche, a healthy handicap to drag up to the 14,115-foot summit. Millen's the man to make the attempt, though, having raced up the mountain 25 times and taken five overall and seven class victories. The race goes down - or up, rather - on June 30.