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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Bentley Flying Spur V8 S solves the ultimate First World problem

Here's a First World problem if we've ever seen one: You want to get a Bentley Flying Spur, but you can't decide which engine. Well, Bentley has just made your decision even harder by introducing another new version. But we'll make it easier on you by telling you that this is the one you want. Slotting in between the existing V8 and W12 versions of the four-door Continental is the new Flying Spur V8 S. It packs the same 4.0-liter twin-turbo V8 as the base model, but augmented to 521 horsepower. That puts it on par, as you might have guessed, with the Continental GT V8 S coupe. It also puts it closer to the 500 hp of the standard V8 than the 616 hp of the 12-cylinder model, but with less weight in the nose, it promises to handle better. With 590 pound-feet of torque channeled to all four wheels through an eight-speed automatic transmission, the middle child of the Flying Spur range will rocket to 60 in just 4.6 seconds – 0.3 quicker than the base model – and top out at 190 miles per hour. Despite weighing nearly 5,500 pounds, though, features like cylinder deactivation and high-pressure direct injection mean it will still travel for 520 miles before needing to top up and return as much as 20 miles per gallon on the highway by our own EPA standards. Of course it's a Bentley, and it encompasses all the pampering luxury and status-symbol clout associated with the badge. But if you're looking for the luxury sedan you can push through the corners and rocket down the highway – and have the means to acquire one – your new ride may have just arrived. Look for it to make its debut mere weeks from now at the Geneva Motor Show. BENTLEY FLYING SPUR V8 S: THE SPORTING SIDE OF LUXURY - World's most refined V8 performance sedan gets even more power and torque - Outputs increase to 528 PS and 680 Nm; 0-100 km/h time just 4.9 seconds with a top speed of 306 km/h - Revised suspension offers improved body control and handling without sacrificing comfort - Black radiator grille, rear diffuser and new grille insert give V8 S a dramatic and purposeful appearance - Unique exterior colours and interior trim options - New Flying Spur V8 S makes debut at Geneva International Motor Show, 1 to 13 March (Crewe, 17 February 2016) Bentley Motors is today announcing the introduction of a new model to its range – the Flying Spur V8 S.

Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen