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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Autoblog Podcast #343

George Kennedy from Boldride.com, BMW i3, NACTOY long list, Bentley SUV
Episode #343 of the Autoblog podcast is here, and this week, Dan Roth and Steven Ewing are joined by George Kennedy, Autoblog alum and Editor-in-Chief of Boldride.com. Topics include the unveiling of the BMW i3, the 2014 North American Car and Truck of the Year long list, and the green-lighted Bentley SUV. As always, we start with what's in the garage, but then answer some of your questions before diving into the week's news. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #343:

W12 engine disappears for regular Bentley Continental GT in 2022

The non-Speed version of the Bentley Continental GT will not be available with a W12 engine in 2022. It'll be V8 only. CarBuzz noticed the change missing on Bentley's Continental Range page, and when the outlet put the question to the English automaker, the answer came back, "GT Speed and GT Speed Convertible are the only way to get a Continental with the W12 for 22MY." So ends a 13-year run of being able to choose how many horses and torques you wanted to pair with your leather and wood. We thought things were strange when Bentley priced the 2022 Continental GT Speed coupe $50,000 above the previous non-Speed Continental coupe with the W12. That's about double the premium the Speed has charged in the past despite making only 24 more horses than the non-Speed W12. Of course, that doesn't exist any more so such comparisons are academic.  At least the new Speed has received a handling makeover that includes a Bentley first: an electronic limited-slip differential. The new tools and their algorithms impart an enthusiastic liveliness at the stern end of the world's most flamboyantly capable heavyweight grand tourer. But the 2022 GT Speed can't do anything that the old standard W12 GT couldn't; the Speed is just more pliant and talkative about it. And now it exclusively has four more cylinders. The regular Continental range now includes four versions — GT V8 coupe and convertible, and GT V8 Mulliner coupe and convertible — with the Speed adding its own hardtop and droptop duo. Bentley execs have repeatedly said and hinted that they aren't finished with the W12, which got an all-new version to power the Bentayga in 2015; CEO Adrian Hallmark called it "effectively a new engine." The automaker's only got five years to spread it around, though, Bentley having said it will offer a hybrid version of all of its models by 2026, and also having said it doesn't want to add batteries to the W12 because the engine — and the car it powers — are already heavy. Our guess is that Bentley's looking up. There was a 2017 Continental GT Supersports with a W12 that made 700 hp and 750 lb-ft., which cost $60,000 more than the GT Speed. A new Supersports with those mammoth numbers (or more) and the newest Speed's dynamic tricks would make a might fine showcase.