2008 Bentley Azure Base Convertible 2-door 6.8l on 2040-cars

Auto blog

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley Mulsanne 6.75 Edition is the sedan's sendoff into retirement

Bentley is closing the latest Mulsanne chapter with 30 examples the Mulsanne 6.75 Edition by Mulliner, celebrating the 61-year-old V8 that first appeared in the 1959 Bentley S2. Once those 30 cars have been built, the name retires for the second time — after being used on a flagship sedan from 1980 to 1992 — and the Flying Spur takes over as the carmaker's top-tier offering. Starting with the 530-horsepower Mulsanne Speed, the 6.75 Edition adds gloss black and bright chrome jewelry, including a dark tint for the Flying B hood ornament, Mulliner radiator, and exhaust finishers. There are also chrome badges, bright machined faces with black pockets for the 21-inch, five-spoke wheels, and welcome lighting that flashes the special edition name. Under the hood, the normally silver intake cover gets dressed in black, and the engine number plaque bears the signature of brand CEO Adrian Hallmark instead of the engine builder. The interior can be specced in four single-color hides, either Beluga, Fireglow, Imperial Blue, or Newmarket Tan. All are automatically contrasted with silver — silver-painted veneer, silver seat piping and silver sheen that shows through the ventilated thrones, an instrument panel in high-gloss Grand Black, and door trim in Dark Engine Spin Aluminum. Other touches to mark the occasion are ventilation controls designed to look like the engine oil cap, cutaway drawings of the engine on the gauges and clock face, and more 6.75 Edition stitching and badging. The carmaker pointed to the end of the 6.75-liter V8 four years ago, but that was when there were plans for a successor to be powered by a new V12. Times having changed, the Flying Spur will lead the way with its 6.0-liter W12 and 4.0-liter V8 engines sourced from Volkswagen, and a hybrid model coming for 2023.  Bentley didn't mention a price for the Mulsanne 6.75 Edition, because of course. But the 2020 Mulsanne Speed starts at $342,300. Start there and add money.

Kia EV6, Nissan Frontier, Range Rover and VW Taos | Autoblog Podcast #738

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined byYahoo Finance Senior Reporter Pras Subramanian. First, they discuss the cars they've been driving, including the Kia EV6, Nissan Frontier, Land Rover Range Rover and Volkswagen Taos. Then they discuss the state of certain brands like Bentley, Ferrari and Polestar. They also talk about the most recent quarterly sales updates, including what's going on with Tesla in China. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #738 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2022 Kia EV6 2022 Nissan Frontier 2022 Land Rover Range Rover 2022 Volkswagen Taos The state of Bentley, Ferrari and Polestar Q2 sales trends Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: 2022 Kia EV6 walkaround at the 2021 Chicago Auto Show